What's the principle behind Olaplex?

Hi everyone!
Today I've read an article about Olaplex, describing it as a very good product to repair hair damage after bleach or stressful treatments. Here's what I found on the science behind it:


How Olaplex Works

Olaplex puts a stop to this process with it’s active ingredient – a combo of carbon, oxygen, nitrogen and sulfur with two reactive ends that totally dig those sulfur-hydrogen bonds. So when it’s mixed in with your hair coloring, those reactive ends attach onto the lonely sulfur-hydrogen bonds faster than the oxygen threesomes can get to them, creating a new stronger bond that sends those pesky threesomes packing. "

Does it really work? Is it worth spending so much money on this product or it is possible to find similar products for less?

Happy new year! :)

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