Hello Beauty Brains,
There is this new beauty trend going on in Japan and South Korea - Alginate Masks.
They work by mixing alinate mask with water, then you need to apply it to the face, leave the mask in place for at least 15 minute, then remove by peeling it off in one piece.
These masks claim to have lifting effect, reduce wrinkles and hyperpigmentation.
Ingredient list usualy includes CALCIUM SULFATE, SODIUM ALGINATE
Is this something new that can actually work on skin and penetrate it? Or is it another foolish trend created by marketers?