About Shiseido's lipsticks

edited April 2014 in Ask the Beauty Brains
There is something special about Shiseido's lipsticks: although they give an extremely moist feel and appearance, they are "smudge-proof" (and since 80's or early 90's). Yes, there are some other "smudge-proof" lipsticks in the market, but they usually are matte and can even dry out your lips.

Shiseido explains these characteristics have to do with the control of "oil separation":

But I really didn't understand their explanation...


  • I just looked at their website and you're right, their explanation is confusing as hell! Still, there's something interesting here and we'll address it in a future blog post. 
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