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	<title>The Beauty Brains &#187; Fragrance</title>
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	<link>http://thebeautybrains.com</link>
	<description>Cosmetic chemists answer your beauty product questions!  We are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means.</description>
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		<title>Why Do Perfume And Body Spray Smell Different On You?</title>
		<link>http://thebeautybrains.com/2009/12/16/why-do-perfume-and-body-spray-smell-different-on-you/</link>
		<comments>http://thebeautybrains.com/2009/12/16/why-do-perfume-and-body-spray-smell-different-on-you/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 06:01:25 +0000</pubDate>
		<dc:creator>Right Brain</dc:creator>
				<category><![CDATA[Fragrance]]></category>
		<category><![CDATA[Questions]]></category>
		<category><![CDATA[perfume and]]></category>

		<guid isPermaLink="false">http://thebeautybrains.com/?p=8577</guid>
		<description><![CDATA[
Neveen needs to know&#8230;I know a girl who wears exactly my same perfume (actually my body spray).  You can tell she&#8217;s been there from how the place smells afterwards. So why doesn&#8217;t my perfume last long enough to be in my own room? Is there some sort of &#8220;way&#8221; to apply body spray or is [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://thebeautybrains.com/2009/12/16/why-do-perfume-and-body-spray-smell-different-on-you/" title="Permanent link to Why Do Perfume And Body Spray Smell Different On You?"><img class="post_image alignleft frame" src="http://thebeautybrains.com/wp-content/uploads/2009/12/VictoriaSecret_Smel_scent.jpg" width="225" height="171" alt="Post image for Why Do Perfume And Body Spray Smell Different On You?" /></a>
</p><p><em><strong>Neveen needs to know&#8230;</strong>I know a girl who wears exactly my same perfume (actually my body spray).  You can tell she&#8217;s been there from how the place smells afterwards. So why doesn&#8217;t my perfume last long enough to be in my own room? Is there some sort of &#8220;way&#8221; to apply body spray or is it just skin types?</em></p>
<p><strong>The Right Brain responds:</strong></p>
<p>As Jami and EKD45 pointed out in our <a title="perfume and" href="http://www.thebeautybrains.com/vanilla/comments.php?DiscussionID=1128&amp;page=0#Item_10">Forum</a>, there could be several answers to your puzzling perfume question.</p>
<h3>The dose does it</h3>
<p>From your question, the problem could be simply a difference in fragrance intensity.  If that&#8217;s the case, it could be the dose. If she&#8217;s applying a lot more it&#8217;s logical that there will be more residue when she leaves the room.</p>
<h3>Concentrate on concentration</h3>
<p>The type of fragrance is also important. Many brands make a &#8220;body spray&#8221; scent that&#8217;s a diluted version of the pure perfume. So two people could both be wearing <a href="http://www.amazon.com/gp/product/B0019F593I?ie=UTF8&amp;tag=thebeautybrai-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0019F593I">Marc Jacobs Daisy</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thebeautybrai-20&amp;l=as2&amp;o=1&amp;a=B0019F593I" border="0" alt="" width="1" height="1" /> but if one is wearing the perfume and other the body spray or cologne, you could smell could different.</p>
<h3>Olfactory oddness</h3>
<p>Fragrances are notoriously unstable over time &#8211; especially if they are exposed to light or heat. If you just bought a new bottle of <a href="http://www.amazon.com/gp/product/B000KS33P6?ie=UTF8&amp;tag=thebeautybrai-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000KS33P6">Vera Wang Princess</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thebeautybrai-20&amp;l=as2&amp;o=1&amp;a=B000KS33P6" border="0" alt="" width="1" height="1" /> and she&#8217;s just spritzed some on from a bottle that was in the trunk of her car all summer, you might not smell the same.</p>
<h3>Site of the scent</h3>
<p>Just like in real estate, location matters for fragrance. If you apply a scent to your pulse points, and other warm parts of your body, the fragrance will volatilize faster and smell stronger.  Perfume that&#8217;s applied to cooler areas, like your hair or your sweater, may smell a little weaker.</p>
<h3>Befuddling body odor</h3>
<p>As Jamie said in the Forum your personal body chemistry could be a fragrance factor as well. Although we&#8217;ve never seen any specific research proving this, it does make sense that your body chemistry can affect fragrance. We see that effect all the time in formulating &#8211; the same fragrance oil will bloom differently in different bases. That&#8217;s because the chemicals in a shampoo or a skin lotion interact with the chemicals in the fragrance making the scent change, sometimes dramatically. In theory, the same mechanism could be happening on your skin.</p>
<p><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=thebeautybrai-20&#038;o=1&#038;p=8&#038;l=as1&#038;m=amazon&#038;f=ifr&#038;md=10FE9736YVPPT7A0FBG2&#038;asins=B0019F593I" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p><em><strong>What do YOU think? Have you noticed that perfumes changes on different people? Do you have a favorite fragrance that you can&#8217;t wear because it doesn&#8217;t smell right on you? Leave a comment and share your thoughts with the rest of the <a title="beauty science" href="http://thebeautybrains.com">Beauty Brains</a></strong> community. </em></p>
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		<item>
		<title>Why Does Kate Moss Spend More On Perfume Than Gasoline?</title>
		<link>http://thebeautybrains.com/2009/10/18/what-does-kate-moss-spend-more-on-perfume-than-gasoline/</link>
		<comments>http://thebeautybrains.com/2009/10/18/what-does-kate-moss-spend-more-on-perfume-than-gasoline/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 06:01:58 +0000</pubDate>
		<dc:creator>Mid Brain</dc:creator>
				<category><![CDATA[Beauty News]]></category>
		<category><![CDATA[Fragrance]]></category>

		<guid isPermaLink="false">http://thebeautybrains.com/?p=3127</guid>
		<description><![CDATA[
Mid Brain reports:

In one of the oddest stories I&#8217;ve heard in a while, Kate Moss admitted that she thinks gasoline is one of the best scents in the world. According to the report I read at CosmeticsDesign.com (which I have to assume is partially tongue in cheek)  she is considering creating a gasoline-inspired perfume. This [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://thebeautybrains.com/2009/10/18/what-does-kate-moss-spend-more-on-perfume-than-gasoline/" title="Permanent link to Why Does Kate Moss Spend More On Perfume Than Gasoline?"><img class="post_image alignleft frame" src="http://thebeautybrains.com/wp-content/uploads/2009/10/jacksons-t.jpg" width="225" height="145" alt="Post image for Why Does Kate Moss Spend More On Perfume Than Gasoline?" /></a>
</p><p><strong>Mid Brain reports:<br />
</strong></p>
<p>In one of the oddest stories I&#8217;ve heard in a while, Kate Moss admitted that she thinks gasoline is one of the best scents in the world. According to the report I read at CosmeticsDesign.com (which I have to assume is partially tongue in cheek)  she is considering creating a gasoline-inspired perfume. This started me wondering what perfumes would cost if we bought them like we do gasoline &#8211; by the gallon!</p>
<h3>Velvet Hour by Kate Moss</h3>
<p><strong>Description:</strong><em> With her new fragrance, Kate invites you to be part of her Velvet Hour, a brief, precious moment as dusk settles, when the air is electrified with possibility.  It is all about entering an intimate, almost ritualistic moment of intense sensuality and seduction.</em></p>
<p><strong>Cost per ounce of fragrance</strong> = $40/ounce</p>
<p><strong>Cost if it was a gallon of gasoline</strong> = $5,120/gallon</p>
<h3>Angel by Thierry Mugler</h3>
<p><strong>Description:</strong> <em>Evokes the emotion of tender childhood memories together with a sense of dreamlike infinity. (But then again, don&#8217;t we all?)</em></p>
<p><strong>Cost per ounce of fragrance</strong> = $90/ounce</p>
<p><strong>Cost if it was a gallon of gasoline</strong> = $11,530/gallon</p>
<h3>No. 1 by Clive Christian</h3>
<p><strong>Description:</strong> <em>Does it really matter? </em></p>
<p><strong>Cost per ounce of fragrance</strong> = $2,150/ounce</p>
<p><strong>Cost if it was a gallon of gasoline</strong> = $275,200/gallon</p>
<h3>The Beauty Brains bottom line</h3>
<p>Hmmmm, I think it&#8217;ll be cheaper to build the world&#8217;s first <a title="hydrogen car" href="http://www.hydrogencarinfo.com/">hydrogen powered car</a> rather than use perfume as gasoline!</p>
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<p><noscript>&amp;amp;amp;lt;a href=&#8221;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fthebeautybrai-20%2F8010%2Fdfb56aa9-4183-44b6-914c-a535834b50a1&amp;amp;amp;amp;amp;Operation=NoScript&#8221; mce_href=&#8221;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fthebeautybrai-20%2F8010%2Fdfb56aa9-4183-44b6-914c-a535834b50a1&amp;amp;amp;amp;amp;Operation=NoScript&#8221;&amp;amp;amp;gt;Amazon.com Widgets&amp;amp;amp;lt;/a&amp;amp;amp;gt;</noscript><br />
<strong>What&#8217;s the most you&#8217;ve ever spent on a bottle of perfume? Leave a comment and embarrass yourself in front of the rest of the <a title="perfume" href="http://thebeautybrains.com">Beauty Brains</a> community. </strong></p>
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		</item>
		<item>
		<title>GMO Coming to Your Cosmetics?</title>
		<link>http://thebeautybrains.com/2009/10/10/gmo-coming-to-your-cosmetics/</link>
		<comments>http://thebeautybrains.com/2009/10/10/gmo-coming-to-your-cosmetics/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 06:01:26 +0000</pubDate>
		<dc:creator>Mid Brain</dc:creator>
				<category><![CDATA[Beauty Research]]></category>
		<category><![CDATA[Fragrance]]></category>

		<guid isPermaLink="false">http://thebeautybrains.com/?p=3569</guid>
		<description><![CDATA[
Mid Brain reports&#8230;
Scientists have recently developed a way to genetically modify certain flowers to produce higher levels of fragrant compounds.  This research may even lead to the development of flower-odor producing yeast lines which would eliminate the need for flower harvesting.  Depending on your feelings about GMOs (genetically modified organisms) this could be good or [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://thebeautybrains.com/2009/10/10/gmo-coming-to-your-cosmetics/" title="Permanent link to GMO Coming to Your Cosmetics?"><img class="post_image alignleft frame" src="http://thebeautybrains.com/wp-content/uploads/2009/10/t-mutant-flower-225x300.jpg" width="225" height="145" alt="Post image for GMO Coming to Your Cosmetics?" /></a>
</p><p><strong><em>Mid Brain reports&#8230;</em></strong></p>
<p>Scientists have recently developed a way to <a href="http://www.cosmeticsdesign-europe.com/Formulation-Science/Genetic-modification-may-increase-a-flower-s-fragrance">genetically modify certain flowers</a> to produce higher levels of fragrant compounds.  This research may even lead to the development of flower-odor producing yeast lines which would eliminate the need for flower harvesting.  Depending on your feelings about GMOs (<a href="http://en.wikipedia.org/wiki/Genetically_modified_organism">genetically modified organisms</a>) this could be good or bad news.</p>
<h3>What are GMOs?</h3>
<p>GMOs are plants (or animals) that have been genetically manipulated to express some useful trait.  In this research, scientists took petunia plants and inserted a gene from another flowering plant to get the petunias to produce more fragrant compounds.  It worked.  These new plants make 10 times the odor molecules as natural petunias.</p>
<h3>GMO controversy</h3>
<p>While the benefits of genetically modifying plants and animals seem great to some people, others are appalled by this manipulation of nature.  They worry scientists don&#8217;t know what will happen by tinkering with biology that has evolved over centuries.  Maybe a killer plant or animal that wipes out our natural ecosystems might inadvertently be created.  To supportive scientists this seems like a extremely low possibility.</p>
<h3>GMO Cosmetics good and bad</h3>
<p>To people with no problems with GMOs, this new research demonstrates a number of benefits.</p>
<ol>
<li>Reduce the amount of synthetic chemicals in your cosmetic.</li>
<li>Reduce the amount of land required for plants to produce cosmetics</li>
<li>Reduce the cost of natural compounds</li>
</ol>
<p>On the other hand, these GMOs do run the risk of infecting the natural ecosystem and changing things in unforeseen ways.  Is it worth the risk to the environment for more natural, less expensive cosmetics?  That&#8217;s not a question that this <a href="http://thebeautybrains.com">Beauty Brain</a> can answer.</p>
<p><em><strong>How do you feel about GMOs in your cosmetics?  Leave a comment and let the rest of the community know.</strong></em></p>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>10 Strangest Fragrances You Can Actually Buy</title>
		<link>http://thebeautybrains.com/2008/12/22/10-strangest-fragrances-you-can-actually-buy/</link>
		<comments>http://thebeautybrains.com/2008/12/22/10-strangest-fragrances-you-can-actually-buy/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 06:44:31 +0000</pubDate>
		<dc:creator>Mid Brain</dc:creator>
				<category><![CDATA[Beauty Industry]]></category>
		<category><![CDATA[Fragrance]]></category>
		<category><![CDATA[weird beauty]]></category>

		<guid isPermaLink="false">http://thebeautybrains.com/?p=3842</guid>
		<description><![CDATA[When we’re not answering questions, we here at the Beauty Brains read press releases, Twitter feeds, RSS feeds, blogs, and just generally Internet surf to find the latest news in the world of cosmetics.  A recent story about Burger King launching a fragrance inspired this post about 10 strange fragrances.
10 Weird Fragrances
1.  Burger [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>When we’re not answering questions, we here at the <a href="http://thebeautybrains.com">Beauty Brains</a> read press releases, <a href="http://twitter.com/thebeautybrains">Twitter feeds</a>, RSS feeds, blogs, and just generally Internet surf to find the latest news in the world of cosmetics.  A recent story about Burger King launching a fragrance inspired this post about 10 strange fragrances.</p>
<h3>10 Weird Fragrances</h3>
<p><big>1.  Burger King Fragrance</big><a href="http://thebeautybrains.com/wp-content/uploads/2008/12/burger-king-guy.jpg"><img class="alignright size-thumbnail wp-image-3845" style="margin-left: 5px; margin-right: 5px;" title="burger-king-guy" src="http://thebeautybrains.com/wp-content/uploads/2008/12/burger-king-guy-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>According to this story, American fast food giant, Burger King is launching a men’s <a href="http://news.bostonherald.com/business/general/view.bg?articleid=1139319&amp;srvc=home&amp;position=active">body spray known as “Flame”</a>.  It claims to be a “scent of seduction with a hint of flame-broiled meat.”  You can purchase it through their website, <a href="http://www.firemeetsdesire.com/">Firemeetsdesire.com</a></p>
<blockquote><p>And I thought the Axe marketing was strange</p></blockquote>
<p><big>2.  Kiss Fragrance</big></p>
<p>Would anyone really want to wear a fragrance dedicated to four sweaty guys in demon makeup?   Someone thinks so because you can get your very own <a href="http://www.amazon.com/gp/product/B000LG66EC?ie=UTF8&amp;tag=thebeautybrai-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000LG66EC">KISS fragrance</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thebeautybrai-20&amp;l=as2&amp;o=1&amp;a=B000LG66EC" border="0" alt="" width="1" height="1" /> on Amazon.</p>
<blockquote><p>Kerosene and stale beer never smelled better</p></blockquote>
<p><big>3.  Play Doh Fragrance</big><a href="http://www.amazon.com/gp/product/B001MA5W3W?ie=UTF8&amp;amp;tag=thebeautybrai-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B001MA5W3W"><img class="alignright size-thumbnail wp-image-3846" style="margin-left: 5px; margin-right: 5px;" title="playdoh-fragrance" src="http://thebeautybrains.com/wp-content/uploads/2008/12/playdoh-fragrance-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Demeter takes the cake when it comes to odd fragrances.  Their <a href="http://www.amazon.com/gp/product/B001MA5W3W?ie=UTF8&amp;tag=thebeautybrai-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001MA5W3W">Play-Doh Fragrance</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thebeautybrai-20&amp;l=as2&amp;o=1&amp;a=B001MA5W3W" border="0" alt="" width="1" height="1" /> is odd but would you believe you can get scents of Earthworm and Mushroom.  Check out their how line on their website <a href="http://www.demeterfragrance.com/">Demeter Fragrance.com</a></p>
<blockquote><p>Earthworm and Mushroom&#8230;yum</p></blockquote>
<p><big>4.  Vulva Fragrance</big></p>
<p>We wrote about this <a href="http://thebeautybrains.com/2007/08/12/scent-of-a-woman-literally/">odd fragrance</a> a while back.   Their website is still working so they must selling something.  They describe the fragrance as &#8220;precious vaginal odor filled into a small glass vial. Not a perfume but a beguiling scent for your own smelling pleasure.&#8221;</p>
<blockquote><p>Your own smelling pleasure?  Ewwh</p></blockquote>
<p><big>5.  Cheese perfume</big></p>
<p>This one proves that if you can eat it, someone wants to smell like it.  <a href="http://www.stiltoncheese.com/news.cfm?y=y&amp;startRow=0&amp;page_id=1317">Stilton Cheeses</a> launched their own scent a couple years back.  Not sure if you can still get this one.</p>
<blockquote><p>Cheese makes everything better</p></blockquote>
<p><big>6.  Ageless Fantasy fragrance </big><a href="http://www.amazon.com/gp/product/B001D9GK9C?ie=UTF8&amp;amp;tag=thebeautybrai-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B001D9GK9C"><img class="alignright size-thumbnail wp-image-3844" style="margin-left: 5px; margin-right: 5px;" title="agelessperfume" src="http://thebeautybrains.com/wp-content/uploads/2008/12/agelessperfume-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>Knocks eight years off your life?   We actually received a sample of this Ageless Fantasy fragrance, but had a difficult time reviewing it.  It smells fine enough.  We just couldn’t figure out how to prove it made Sarah look 8 years younger.  Try <a href="http://www.amazon.com/gp/product/B001D9GK9C?ie=UTF8&amp;tag=thebeautybrai-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001D9GK9C">Ageless Fantasy Fragrance</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=thebeautybrai-20&amp;l=as2&amp;o=1&amp;a=B001D9GK9C" border="0" alt="" width="1" height="1" /> yourself.</p>
<blockquote><p>Sounds like something the <a href="”">Smell &amp; Taste Institute</a> would have come up with.</p></blockquote>
<p><big>7.  Wode Paint Fragrance </big><br />
The world has been clamoring for a fragrance that also paints your skin right?  Wait no longer.  <a href="http://www.boudiccawode.com/wode.html">Wode paint</a> has got you covered.  You can see the fragrance/paint in action in this video from <a href="http://www.trendhunter.com/trends/grafitti-art-fragrances-wode-paint-for-boudicca">Trendhunter</a><br />
<object width="425" height="350" type="application/x-shockwave-flash" data="http://www.youtube.com/v/ZwE7aXNRV5c"> <param name="movie" value="http://www.youtube.com/v/ZwE7aXNRV5c" /><param name="wmode" value="transparent" /></object></p>
<blockquote><p>Don’t worry, the paint disappears</p></blockquote>
<p><big>8.  Penn State Perfume </big></p>
<p>They may be going to the Rose Bowl but this one doesn’t smell anything like roses.  Wouldn’t you rather <a href="http://thebeautybrains.com/wp-content/uploads/2008/12/paterno.jpg"><img class="alignright size-medium wp-image-3843" style="margin-left: 5px; margin-right: 5px;" title="paterno" src="http://thebeautybrains.com/wp-content/uploads/2008/12/paterno.jpg" alt="" width="102" height="150" /></a>smell like Joe Paterno anyway?   Read all about <a href="http://wap.nbcwashington.com/wap/news/text.jsp?sid=17&amp;nid=340009088&amp;cid=3387&amp;scid=-1&amp;title=Weird&amp;ith=10">Penn State perfume</a> here.</p>
<blockquote><p>I hope Ball State doesn’t come out with a fragrance</p></blockquote>
<p><big>9.  Republican Fragrance </big></p>
<p>Didn&#8217;t get your fill of politics this summer?  Well you can smell like a Republican all the time with <a href="http://www.naturesgardencandles.com/candlemaking-soap-supplies/item/df-0555/-Republican-Fragrance-Oil--(ZB,-ZS,-ZG).html">Republican fragrance</a>. Available in Democrat and Independent versions too.</p>
<blockquote><p>I wonder if it smells like an elephant?</p></blockquote>
<p><big>10.  Whale Vomit Fragrance.</big></p>
<p>This one is actually supposed to smell pretty good.  I just couldn’t get passed knowing the origin.  Is there ever a good reason to <a href="http://thebeautybrains.com/2006/05/22/416/">smell like mammal vomit</a>?  I don’t think so.</p>
<blockquote><p>Of course, that’s a typical Saturday night for Sarah</p></blockquote>
<p><strong><em>Were there some weird fragrances that we missed?  Have you tried any of these?  Leave a comment and let the rest of the community know.</em></strong></p>
<p>-Mid Brain</p>
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		<title>Digitized Fragrances Coming to a Computer Near You?</title>
		<link>http://thebeautybrains.com/2008/12/03/digitized-fragrances-coming-to-a-computer-near-you/</link>
		<comments>http://thebeautybrains.com/2008/12/03/digitized-fragrances-coming-to-a-computer-near-you/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 06:15:38 +0000</pubDate>
		<dc:creator>Mid Brain</dc:creator>
				<category><![CDATA[Fragrance]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://thebeautybrains.com/?p=3757</guid>
		<description><![CDATA[How would you like to download your favorite fragrance as easily as getting a song off iTunes?  Well, if things develop as these researchers think it might, you could be doing just that.
According to scientists at the Weizmann Institute, they&#8217;ve been able to create an odor map showing relative similarities between smells.  They [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>How would you like to download your favorite fragrance as easily as getting a song off iTunes?  Well, if <a href="http://thebeautybrains.com/wp-content/uploads/2008/12/digital-odors.jpg"><img class="alignright size-medium wp-image-3758" style="margin-left: 5px; margin-right: 5px;" title="digital-odors" src="http://thebeautybrains.com/wp-content/uploads/2008/12/digital-odors.jpg" alt="" width="168" height="133" /></a>things develop as these researchers think it might, you could be doing just that.</p>
<p>According to scientists at the <a href="http://www.sciencedaily.com/releases/2008/05/080527094159.htm">Weizmann Institute</a>, they&#8217;ve been able to create an odor map showing relative similarities between smells.  They did this by listing chemical characteristics of 250 known odorants and identifying the most important in terms of smell.  They looked at brain scans of animals exposed to these smells and found similar odors produced similar scans.  They were then able to predict brain scan patterns based on chemical characteristics of unknown odors.</p>
<p>When this map gets more detailed, scientists will be able to analyze a fragrance, generate a digital &#8220;map&#8221; and communicate it through the Internet.  It would then be a simple matter to reconstruct the odor pattern from known chemicals.</p>
<h3>iSmell is born</h3>
<p>Well, maybe they should use a different name.</p>
<p>-Mid Brain</p>
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<p><em><strong>Would you like to be able to download odors through your computer?  What fragrance would you want most?  Leave a comment and let the rest of <a href="http://thebeautybrains.com">the Beauty Brains</a> community know.</strong></em></p>
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