How Is Keri Renewal Serum Different?
LeighAnn longs to learn: The new Keri Renewal Serum claims to moisturize, protect and exfoliate with visible results in three days. I was wondering what your opinion on this product is and since they call it a serum, how different is it from any run of the mill moisturizer.
The Left Brain’s reply:
The Keri brand, which was created by Bristol Myers Squibb and recently acquired by Novartis Consumer Health, has gotten a make over. One of the new products they’ve launched is Keri’s Renewal Serum which claims to be “a triple-action formula that moisturizes, protects and exfoliates to give you fast, effective relief from rough, dry skin. This patented formula combines specialized polyhydroxy acids with rich moisturizers to help repair and nourish the skin while providing a protective barrier to retain moisture.”
Serum vs lotion
Let’s take the easy question first: why is this a serum and not a moisturizing lotion? In the cosmetic industry there are no absolute definitions for these terms; companies are really free to use whatever descriptors they want. But in general, lotions are creams made by mixing water and oil. Serums tend to be thick liquids, usually clear, because they don’t contain oils. The Keri product is a mixture of water in a silicone base.
Moisturize, protect, and exfoliate
Based on a review of the ingredients, this product should pretty much do what it says. That’s because it contains propylene glycol, a known humectant-type moisturizer, as well as lactobionic acid which is a relatively new type of cosmetic ingredient known as a Polyhydroxy Acid, or PHA.
Here’s the complete ingredient list:
Water, Urea, Propylene Glycol, Cyclopentasiloxane, Cyclomethicone, Lactobionic Acid, Gluconolactone, PEG/PPG-18/18 Dimethicone, Arginine, Butylene Glycol, Glycerin, Ammonium Hydroxide, Dimethiconol, Chlorphenesin, Methylparaben
What are PHAs
A PHA is special type of Alphahydroxy Acid (AHA) that is larger and has more hydroxy groups. Keri contains two: lactobionic acid which comes from oxidized lactose or milk sugar, and gluconolactone which is made from oxidized glucose (a natural sugar found in the human body). PHAs are considered to be the next generation AHA because they provide milder exfoliation and better moisturization. (Learn more about PHAs). This particular formula is patented, but I couldn’t find a reference to it (Novartis has over 2000 patents in the US!) If anyone has a bottle of the serum, let me know if the patent number is on the package and I’ll look into it further.
The Beauty Brains bottom line
Keri product sells for about $16 US which is considerably more than a typical lotion. Is it technically worth more ? It might be, depending on your needs. If you have very dry skin, need exfoliation, and don’t tolerate AHAs very well, then buy a bottle of Keri serum and give it a try. But if you just need a regular moisturizer, save your money and buy a typical lotion.

















