About

Who are the Beauty Brains?

The Beauty Brains are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means.

Left Brain

The most hardcore skeptical scientist of all the Beauty Brains, the Left Brain peruses the world of science to bring you the latest developments and how they might apply to the cosmetic world.

Right Brain

Still scientific, but a bit less militant, the Right Brain has a good eye for the humorous, and human interest, side of science. The Right is particularly skilled in interpreting advertising claims.

Sarah Bellum

The more sensitive Beauty Brain, Sarah focuses on the aesthetics of the cosmetic world and is more likely to find stories on the pages of People than Pubmed.

The Other Lobes

The other Brains work behind the scenes researching questions, reviewing the latest beauty technology, and keeping up with the day to day business of running this website. As we continue to grow, you’ll be hearing from some of the other “lobes.” All of us use “brainy” nicknames because being anonymous lets us blog about all kinds of products from many different companies without any bias.

What’s the Purpose of The Beauty Brains?

We’re here to help you cut through the confusing, misleading and sometimes false information that the beauty companies bombard you with. Our goal is to explain cosmetic science to you in a way that’s entertaining and easy to understand. We believe the more information you have, the better you’ll be able to find products that you like at a price you can afford. So, you can listen to the advertising. Or advice from a friend. Or what your stylist tells you. But if you want to really understand cosmetic products in an unbiased, scientific way, Ask The Beauty Brains. You’ll get answers from a team of scientists who have no sales pitch and nothing for you to buy.