The Left Brain responds:
Actually, May, Jason Natural products may not be the paragon of natural virtue that you seem to think. For example, consider their tea tree shampoo.
Jason Natural shampoo ingredients
Aqua, Aloe Barbadensis Leaf Gel (Aloe Vera), Sodium Myreth Sulfate, Cocamide MEA, Chamomilla Recutita Flower Extract (Chamomile), Salvia Officinalis Extract (Clary Sage), Ascophyllum Nodosum Extract (Brown Algae), Cetrimonium Chloride, Vegetable Glycerin, Sodium PCA, Panthenol (Vitamin B5), Citric Acid, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate
Even though Aloe Vera and natural extracts dominate the ingredient list, a close look reveals active ingredients that are not any more natural than those used by most other brands. For example while they do avoid sodium laureth sulfate they use sodium myreth sulfate which just differs by a couple of carbon atoms. Likewise they contain the common conditioning agent cetrimonium chloride which is chemically processed and not generally considered to be very natural. It’s another case of a brand hiding standard ingredients behind a veil of natural goodies. The basic problem is that there’s no clear definition of what natural or organic means for a cosmetic product.
Jail time for Jason Natural?
Even the companies that make these products can’t agree on these definitions. Case in point, one maker of organic soaps is suing jason Naturals and a few other companies over the definition of organic. David Bronner, president of Dr Bronner’s Magic Soaps, claims that Jason Naturals and other brands are “composed of conventional rather than organic cleansing and moisturizing ingredients, with organic ingredients or extracts added for and ‘organic greenwash’.”
According to Cosmeticsdesign, Bonner is asking that these companies not only stop selling their organic products (unless they meet USDA National Organic Program specifications) but he also wants them to pay him damages because their “fake” organic products are hurting the sales of his “authentic” ones. How would you like to be the judge in THAT case?
The Beauty Brains Bottom line
Jason Natural products are not “a dream” as you put it but it looks like they might be headed for a legal nightmare. I’ll keep you posted on this story as it unfolds.