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OZ Naturals Vitamin C Serum – Look at the label


OZ Naturals Vitamin C Serum is the number one best selling beauty product on Amazon this week. Let’s look at the label to see how it works.

As you can see below Amazon only lists “key” ingredients whichs always makes us suspicious. We’d like to see ALL the ingredients in the formula! Having said that, our main concern is that the product uses the Sodium Ascorbyl Phosphate form of Vitamin C which has been proven less effective (but also less irritating) than true Vitamin C.  There’s only limited ex vivo animal testing which shows it penetrates skin. There is no data showing it converts to ascorbic acid (which is the active form.) There is human in vivo testing showing it protects skin from UV but it is less effective than ascorbic acid. There is in vitro testing showing it boosts collagen production but it’s less effective than the magnesium version. Finally, it reduces skin pigmentation but only in in vivo testing. This may not be a bad product but it’s also not likely to be one of the best.

OZ Naturals ingredients

Key ingredients are as follows: Sodium Ascorbyl Phosphate (Vitamin C), MSM, Vegan Hyaluronic Acid, Witch Hazel, Vitamin E, Amino Complex, Jojoba Oil.

You don’t have to buy this OZ Naturals product but please use our link to buy ANYTHING on Amazon and you’ll be helping to support the Beauty Brains. Perry and I appreciate it!

{ 4 comments… add one }

  • Kevin July 18, 2014, 3:56 pm

    I believe the point of using the SAP (sodium ascorbyl phosphate) is because true vitamin C oxidizes very quickly, isn’t that correct?

    And while it may/may not penetrate the skin, will it not serve as an antioxidant on the surface of the skin to help sebum from oxidizing?

    Or is SAP not as good as I’ve heard?

  • Cristina Rosu April 29, 2017, 7:01 pm

    Hi Randy and Perry,

    Love your site and love what you do. I’m a beauty and wellness blogger writing a post about serums. There are a lot of sources that describe the benefits of a serum, but not that many that explain what serum actually is. In my research I’ve come across a few descriptions for facial serum:

    – A vitamin packed shot or highly concentrated add on.
    – A water based liquid concentrate.
    – Unlike a moisturizer because it has smaller molecules so it can penetrate into the skin better.

    Could you tell me which of these, if any, are true?

    -Cristina

    • Randy Schueller April 30, 2017, 7:59 am

      HI Cristina. “Serum” is just a term used loosely to describe any product that has thick consistency that is typically dispensed in small amounts (often from a dropper.) Serums are often, but not always, clear. They may be water based, oil based or silicone based. They may contain high concentrations of vitamins or other actives or they may not. They DO NOT have “smaller molecules.”

      For the most part, the term “serum” is used by marketers to make their product sound special but there is no scientific definition beyond the characteristics I listed above.

      I hope this helps!

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