Redrum asks…I keep hearing ads for Ovation Cell Therapy hair care and I wonder if it really works. The radio ads say something like “I can’t believe there are no prescriptions and no medical procedures it just works. My hair is thicker fuller and stronger.” It costs $96 for 3-12 ounce bottles but I’m scared to spend that much. Is it really worth it?
The Beauty Brains respond:
The old adage “if it sounds too good to be true it probably is” is often accurate when it comes to haircare products.
What is Ovation Cell Therapy?
This hair care line, made by DC labs, features a shampoo, conditioner and treatment which retails for about $100. I believe the product is sold exclusively online through their website Ovationhair.com. I’ve heard these radio ads too and although I don’t have an exact transcript, they say things like the following:
- No procedures
- No prescription
- I can’t believe the results
- Makes my hair thick and full just from a shampoo
And here’s what they don’t say but what you might logically think:
- Well there’s no prescription required so it must be comparable to something that does require a prescription otherwise why would they make that comparison?
- It makes my hair look for and feel thicker, that must mean it’s either improving the hair itself or growing more hair.
- It contains “cell therapy” which sounds like stem cells and I know stem cells can help fight aging so the product must make my hair grow better.
Does it really grow more hair?
But if you do think these things you’ve come to them yourself – DC labs never says ANYTHING about the product growing hair. In fact, the claims on the website are very straightforward. They say things like the following about their products:
- “create thicker, longer, stronger, and visibly healthier hair.”
- “using innovative ingredients and technology to give you healthy, soft, touchable hair.”
- “makes your hair smoother for less fly-aways, and adds hydration for amazing fullness.”
In the Ingredients section of their website they do mention that Biotinyl-GHK and Oleanolic Acid help with hair growth but they make no direct claims about their products in this regard.
So, despite what you might think from the radio ads, the claims seem pretty typical of other hair care products. (As Randy previously discussed in his article about Folicure, it’s easy for companies to support claims about “thicker, longer hair.”)
The Beauty Brains bottom line
Ovation Cell Therapy hair care products may feel terrific on your hair and if you’ve got a hundred bucks burning a hole in your pocket you should order them right now. But don’t be tricked into spending a lot of money on hair care products that simply imply that they stop hair loss and promote hair growth.