In the 1950s it was common for commercials to be part of the program which they sponsored. Here’s an example of Hazel Bishop makeup appearing on a game show.
The most compelling aspect of the ad is the “before and after” demo featuring Dorothy Smith of Chicago IL. Poor Dorothy looks like she just went 3 rounds in the ring with the heavy weight boxing champ of the world. If this concealor can make Dorothy look this good, just think what it’ll do for YOUR black eye.
Here’s the Beauty Science bit…
Ms. Bishop’s makeup was available in oily and dry skin variants and it’s interesting that even back in the mid ’50’s companies were beginning to differentiate by skin type. It would be years before the “oil free” craze caught on. By then products would contain silicones and emollient esters rather than traditional oils like mineral and plant oils.
My only regret is that the clip ended before we learned the secret behind Dad’s “special pair of trousers.”