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I can’t find obvious active ingredients in the go blonder line of shampoos from John Frieda or in other similar produts from other brands. The phrasing on bottles is also a little vague where they state the product line gradually lightens but on the bottles themselves the products “brighten” hair and are peroxide free. But reviewers generally seem happy with the results they see. How do these products work?
John Frieda Go Blonder Shampoo ingredients:
Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Cocamidopropyl Betaine, Cocamide Mea, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Sodium Chloride, Disodium Edta, Malic Acid, Glycine, Ppg-9, Stearoxypropyl Dimethylamine, Yellow 10, C14-28 Isoalkyl Acid, Butylene Glycol, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, C14-28 Alkyl Acid, Propylene Glycol, Methylchloroisothiazolinone, Stearyl Alcohol, Methylisothiazolinone, Ext. Violet 2, Orange 4, Vitis Vinifera (Grape) Juice Extract, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Medica Limonum (Lemon) Peel Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Alcohol, Vitis Vinifera (Grape) Seed Extract, Tocopherol, Peg-40 Hydrogenated Castor Oil.John Frieda Go Blonder Conditioner ingredients:
Water, Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Esters, Dipropylene Glycol, Fragrance, Phenyl Trimethicone, Isopropyl Palmitate, Stearyl Alcohol, Benzoic Acid, Disodium Edta, Quaternium-91, Cetrimonium Methosulfate, Sodium Hydroxide, Stearoxypropyl Dimethylamine, C14-28 Isoalkyl Acid, Glycine, Glycerin, Malic Acid, C14-28 Alkyl Acid, Yellow 5, Propylene Glycol, Vitis Vinifera (Grape) Juice Extract, Citrus Medica Limonum (Lemon) Peel Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Seed Extract, Alcohol, Peg-40 Hydrogenated Castor Oil, Tocopherol, Vitis Vinifera (Grape) Seed Extract.MARC ANTHONY Brightening Coconut Butter Blonde Shampoo ingredients:
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide MEA, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Phenoxyethanol, Fragrance (Parfum), Glycol Distearate, Divinyldimethicone/Dimethicone Copolymer, Citric Acid, Amodimethicone, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Disodium EDTA, Panthenol, Sodium Glycolate, Trideceth-12, Dimethylaminopropylamine, C12-13 Pareth-23, C12-13 Pareth-3, Cetrimonium Chloride, Iodopropynyl Butylcarbamate, Polyquaternium-55, Tetrasodium EDTA, Butyrospermum Parkii (Shea) Butter, Tocopheryl Acetate (Vitamin E), Vitis Vinifera (Grape) Seed Oil, Caprylyl Glycol, Propylene Glycol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Chamomilla Recutita (Matricaria) Flower Extract, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 60730 (Ext. Violet 2).MARC ANTHONY Brightening Coconut Butte Blonde Conditioner ingredients:
Aqua/Water/Eau, Cetyl Alcohol, Cetyl Ester, Stearyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Dimethicone, Cetrimonium Chloride, Glycerin, Phenoxyethanol, Parfum (Fragrance), Amodimethicone, Isopropyl Alcohol, Vitis Vinifera (Grape) Seed Oil, Disodium EDTA, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexylglycerin, Propylene Glycol, Trideceth-12, Polyquaternium-55, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, Tocopheryl Acetate (Vitamin E), Caprylyl Glycol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 60730 (Ext. Violet 2).We discussed this on the website: http://thebeautybrains.com/2016/01/can-you-exfoliate-your-feet-with-listerene-and-vinegar-episode-116/
How does John Frieda Go Blonder shampoo lighten hair?
Emma says..While shopping the hair care aisle I was intrigued by the new John Frieda Sheer Blonde Go Blonder line. The shampoo and conditioner bottles claim to make hair two shades lighter. At first I assumed that the shampoo and conditioner would be like a ‘bleach wash’ (a hairstylist technique of lightening hair by mixing powder bleach and developer with shampoo). But unlike other comparable products that gradually lighten hair (Sun In or L’Oreal Sunkiss Casting Jelly) the shampoo and conditioner contain neither ammonia nor hydrogen peroxide. How can John Frieda make such claims without including bleaching agents?
In her email, Emma gave us ingredient lists for all the products she asked about (see below.) She even went so far as to speculate what bleaching agents the product COULD be using to make it really effective. She noted that none of the products contained “standard” bleaching agents like peroxide based (hydrogen peroxide, sodium percarbonate, sodium perborate), chlorine based (sodium hypochlorite, calcium hypochlorite, chlorine dioxide), or reducing (sodium hydrosulfite). So she REALLY did her homework and she was genuinely puzzled how the product could claim to lighten hair. Let’s take a closer look at that claim, shall we? You’ll see that this is deceptively simple.
Here are the claims from the bottle and/or the website
* Sheer Blonde Go Blonder Lightening Shampoo and Conditioner gradually lighten blonde hair for a year-round sun-kissed look while restoring moisture and healthy softness.
* The formula, containing a natural Lightening Complex, gently reduces the color pigments in the hairAmmonia and peroxide-free
* The claim on the front of the shampoo bottle says “Now 2 shades lighter*”
The “*” points you to the back of the bottle where they inform you that you have to use the shampoo, conditioner and lightening spray to achieve those results. And guess what? The lightening spray contains HYDROGEN PEROXIDE. It seems more than a little shifty to put that claim on the shampoo bottle (which tells you that the shampoo is ammonia and peroxide free!) and then make you use a peroxide containing product to get the promised results. But that’s how it works!
Ingredients:
Go Blonder Lightening Shampoo
WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS MEDICA LIMONUM (LEMON) PEEL EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, CROCUS SATIVUS FLOWER EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, VITIS VINIFERA (GRAPE) JUICE EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, GLYCERIN, BENZYL ALCOHOL, COCAMIDOPROPYL BETAINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCAMIDE MEA, PEG-40 HYDROGENATED CASTOR OIL, SODIUM HYDROXIDE, GLYCINE, ALCOHOL, BUTYLENE GLYCOL, SODIUM CHLORIDE, PROPYLENE GLYCOL, SODIUM XYLENESULFONATE, MALIC ACID, TOCOPHEROL, DISODIUM EDTA, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, FRAGRANCE, YELLOW 10Go Blonder Lightening ConditionerWATER, GLYCERIN, CETEARYL ALCOHOL, DIMETHICONE, BEHENTRIMONIUM CHLORIDE, FRAGRANCE, DIMETHICONOL, PEG-14M, AMODIMETHICONE, PROPYLENE GLYCOL, DIAZOLIDINYL UREA, TRIDECETH-12, GLYCINE, MALIC ACID, CETRIMONIUM CHLORIDE, YELLOW 5, BENZYL ALCOHOL, LACTIC ACID, IODOPROPYNYL BUTYLCARBAMATE, VITIS VINIFERA (GRAPE) JUICE EXTRACT, ALCOHOL, CITRUS MEDICA LIMONUM (LEMON) PEEL EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, TOCOPHEROL, PEG-40 HYDROGENATED CASTOR OIL, VITIS VINIFERA (GRAPE) SEED EXTRACTGo Blonder Lightening Spray
Water, Hydrogen Peroxide, Polysorbate 20, Disodium Phosphate, Phosphoric Acid, Fragrance, VP, VA Copolymer, Polyquaternium-47, Polyquaternium-55, Propylene Glycol, Ext. Violet 2, Vitis Vinifera Juice Extract (Grape), Chamomilla Recuitita (Matricaria) Flower Extract, Citrus Medica Limonum Peel Extract (Lemon), Helianthus Annuus Seed Extract (Sunflower), Glycerin, Alcohol, Vitis Vinifera Seed Extract (Grape), Tocopherol, PEG-40 Hydrogenated Castor Oil
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