Learn what is really real, in an industry full of fake › Forums › Ask the Beauty Brains › How to get past the marketing
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October 14, 2017 at 4:51 pm #92835Acute_triangleMember
Howdy!
I love listening to the podcasts and I’d write a review if I wasn’t so confused by Itunes. I promise I’ll figure it out.
Do you think the type of company where a product is made is a good way of gauging the effectiveness of a product? In this instance I’m talking about a pharmaceutical company like Topix Pharma vs Galderma vs Bobbi Brown.
I remember during one of the podcasts there was a discussion over the use of “free from” claims on boxes and why companies would use these. I’m trying to research my own products since it’s easy to spend a lot on skincare, and I find these statements everywhere. I find myself focusing a little more on what would be the motivations for a company needing to advertise this over trying to gauge the actual product itself. Is it too harsh of me to think that companies that use “free from” marketing cares more about enticing the sls-paraben fearing market than putting out a quality product or is this something that every company uses to not exclude themselves from any particular market?
October 15, 2017 at 3:08 pm #97557el705MemberIt is an interesting question. Estee Lauder for example does not use any “free from” claim and they do quite well, though maybe because they are big and have been around a long time. It seems newer smaller brands use the “free from” claim to tap into customers fears to get sales. I would rather see marketing geared towards the good ingredients inside and not what is not in the product. This is all fear mongering to me. Especially the paraben issue where people probably eat more parabens for breakfast than what is in a face cream.
October 16, 2017 at 2:17 am #97558Acute_triangleMemberIt’s not really a chemistry question. My focus is more on skin care than cosmetics and it doesn’t help that I come from a point of frustration with my own skin issues that I’m more susceptible to spending $$$ on anything that might seem like it would work.
I bought some SLS free toothpaste recently because I’ve known SLS to be irritating and I have a lip sore that’s been getting aggravated lately. Since I knew what I was after it didn’t matter to me that it also advertised that it was “gluten-free” since I don’t ever recall toothpaste having gluten in the first place, nor do I eat my toothpaste.
Skincare is harder than toothpaste. There are a lot more options, it’s harder to know if something is effective since some breaking out might occur. When comparing similar products with similar ingredient lists – it’s hard to gauge if I’m paying more for branding or efficacy, how much more am I paying for a pack of parabens? It’s a headache.
October 16, 2017 at 3:47 pm #97559Acute_triangleMember*lack of parabens
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