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A study from Thompson Reuters appointed the Korean LG as the most innovative company of the world in 2015 (in the segment of cosmetics and beauty). They are even above Loréal (biggest cosmetic company of the world), Kao, AMOREPACIFIC (another Korean one cosmetic company), Procter & Gamble… For electronics LG is huge, but for cosmetics is a relatively small company…
Which cosmetic brands from LG do you know? Some of them: O HUI, The History of Whoo, Su:m37, CNP, CNP rx, Beyond, Belif etc.
https://globalcosmeticsnews.com/regions/africa-middle-east/products/2770/lg-household-healthcare-pips-l-oreal-unilever-and-amorepacific-to-the-post-to-be-named-most-innovativeRandyS: yes. I don´t know who is Whoo, but it´s a very luxury (and expensive) brand. Here is the marketing concept of the brand (it can be appear silly, but sells!):
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