- This topic is empty.
Viewing 3 posts - 1 through 3 (of 3 total)
-
Posts
-
In large beauty companies like Estee Lauder, how much do they share formulas/technology? For example, Bobbi Brown’s gel liner; all the EL brands now have similar products, although I think MAC’s version was the earliest.
There is a LOT of technology sharing that occurs across different brands in large companies. R&D research and testing (as well as consumer research) is expensive and time consuming so when you develop a good formula you want to find as many homes for it as possible.
Look at the first 5 ingredients in any given products. If they’re the same the products may very well be using the same base technology. (Of course that’s just a rough rule of thumb but you get the idea.)If you have any specific products you’d like us to compare just post a link to the ingredient lists.
Viewing 3 posts - 1 through 3 (of 3 total)
- The forum ‘Ask the Beauty Brains’ is closed to new topics and replies.