This is actually a technology that L’Oreal has used in their professional line since about 2010. At the end of January 2014 they’re launching it in their “vive” line.
I have no doubt it’s safe for use but I haven’t looked into the technology yet to see how efficacious it is. Supposedly they have a patent on it so I should be able to dig up something about how it works. Stay tuned.
Oh I wonder if that’s what’s so effective about the Ciment Thermique product from their Kerastase line. That stuff was heaven in my hair when it was blonde and overprocessed. Whenever I heat styled with it my hair was so smooth and non frizzy but still had tons of body and bounce. I DO hope they share that technology with the mass consumer, should fly off the shelves.
I finally found this new line at my local Walmart but I haven’t had a chance to look into the ingredients. At first glance I didn’t see anything that really stood out as innovative and unfortunately they don’t have a patent number on the package so I can’t look it up. I’ll keep trying.
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