Grace is not gullible: I’m watching QVC and they are featuring 100% Pure Cosmetics. Everything sounds so wonderful… earth based, all 100% natural,fruit pigmented, vegan friendly, no preservatives, no harmful chemicals, fragrance free, full of antioxidants, no animal testing, it is like organic food for your face, etc. etc. I’m wondering what is really in their products????
The Left Brain responds:
Good question, Grace. Looking at the ingredients in their products it appears that they do indeed have simplified, formulas that avoid the use of many traditional surfactants, preservatives, thickeners, and fragrances. How do they do this? By providing very basic formulas that rely on naturally-derived functional ingredients surrounded by a lot of non-functional natural ingredients that sound good but don’t really do anything.
100% Pure ingredients
For example, here is their ingredient list 100% Pure Organic Lavender Foaming Shower Gel.
All Natural Ingredients: Organic Lavender Hydrosol, Organic Lavender Honey, Gentle Coconut Cleanser (coco betaine), Organic extracts of Jasmine, Chamomile, Calendula and Rose, Organic White Tea, Organic Lavender Essential Oil, Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), Natural Food Preservatives from salt and cranberries (less than 0.1% of Sodium Benzoate, Potassium sorbate)
They take some liberties with the labeling guidelines and try to hide the ingredients that actually make the product work. If you strip away the nonsense you get…
Water, Coco Betaine, Salt, Sodium Benzoate and Potassium Sorbate
These ingredients are found in many other products. Coco betaine is chemically derived from coconut oil and is a very close cousin of cocamidopropyl betaine which is found in almost all mass market shampoos and cleanser. While it’s milder than some other foaming agents (like sodium lauryl sulfate) it is also not as effective of a cleanser.) Interestingly, they say their products contain no preservatives but then they have Sodium Benzoate & Potassium Sorbate which are both preservatives.
Go figure.
The Beauty Brains bottom line
I’m sure these are fine products but they aren’t any better for you than the much less expensive products you can buy at your local grocery store. It’s really your choice – if you like these products then buy them. But don’t be tricked into buying them just because 100% Pure tells you they’re more natural.
What do YOU think? Would you be willing to sacrifice performance just to get a product that’s more “natural?” Leave a comment and share your thoughts and concerns with the rest of the Beauty Brains community.
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Don’t ever believe what these people who try to sell you stuff say! I always read the ingredients and if I feel that it is a gimmick then I won’t bother. In cosmetics there are active and inactive ingredients, you will find that the active ingredients aren’t different from those other brands.
It would be great to have a reference list of the best non-toxic cosmetics so that people could be assured that the ingredients are safe and that the product is effective.
That’s interesting about all the non-functional products in the 100% pure product line, like honey for example. So, when I do my honey masks (just honey and water) I’m putting nothing functional on my face? That’s weird, because for me, my honey masks are absolutely essential.
I don’t use that particular product but in general I think that the 100% pure line is great and I recommend it a lot. I also think that (for most products in the line) it’s a great value.
That was supposed to be “non functional ingredients”. This correction makes my post much less diffucult to decipher
I totally agree with this post – more often than not, people are just being fooled by the marketing, not the actual effectiveness. Many so called chemical ingredients are derived from natural products anyways, so what difference does it make if you buy “pure” product? What would be more interesting to me is whether the product is produced using environmental & sustainable techniques and doesn’t test on animals.
how is the company taking liberties with the labeling guidelines? they’re stating everything that’s in the product, aren’t they?
does anyone know how effective something like the 100% Pure eye creams are? do anti-oxidants that are in a cream actually make a difference when applied to your skin? here are the ingredients for the acai berry anti-aging eye cream:
Organic White Tea, Organic Cucumber Juice, Organic Rose Hydrosol, Extracts of Organic Calendula, Organic Chamomile, Organic Blackberry, Organic Blueberry, Organic Pomegranate and Organic Acai Berry, Vitamin C (ascorbyl palmitate), Vitamin E (a-tocopherol), Organic Acai Berry Oil, Organic Pomegranate Oil, Beeswax, Organic Avocado Butter, Organic Cocoa Butter, Extracts of Rosemary, Thyme, Oregano, Golden Seal, Cinnamon and Lavender
“Naturals” are often given ominous sounding labels such as B6 is pyrioxidine and ordinary table salt lists as sodium chloride.
Nothing is perfect but the pur”er” the better.
MizzJ,
I don’t use that particular eye cream, but I love the 100% pure caffeine eye cream. In general I think eye creams are a scam but this one is an exception, IMO. It’s a good value for an eye cream- less than 20$ for a 1 oz pump. I like that it’s a pump instead of a jar. It’s not irritating and I think it does work a little on the under eye circles. Most of all though I love how it smells- the vanilla coffee smell is just so yummy, and I don’t even like coffee.
I love this line I use their products, and before I had found I tried pretty much everything out there natural and not. A lot of the products I had tried were more expensive. This is the first time were I loved what was happening with my skin. You can also tell the products are different from what’s typically on shelves, there thinner since they don’t use all the thickeners, and you you don’ need high lather to be effective that usually just stripes you of necessary oils drying out your skin and leading to things like wrinkles and even acne. The little bit of perservative are important, as anyone who has made there own face mask knows natural products don’t last very well. So without the Sodium Benzoate the product would be in the garbage in a week.
Natural does not equate to good – think snake venom, belladonna, lightning. But, more to the point, what can 100% natural mean when one is discussing a product produced in a factory for the ultimate purpose of being smeared on the face to supposedly reduce the effects of aging. Where’s the natural in any of that?
I looked at the ingredients that Cyn posted for the 100% Pure eye cream and can’t seem to find the emulsifier/stabilizer they use to keep the cream from phase separating. Can someone enlighten me?
for those of you talking about how this line is like any other drugstore brand, get a freakin life. obviously you have not used these products. they all smell amazing, are full of antioxidants, chemical free and do what they say they will. the make up line is far superior to high end department store brands and are actually good for your skin, get rid of acne and last ALL day.
How can something be full of antioxidants and be chemical free? Antioxidants are chemicals.
I’ve purchased a few of “100% Pure” products for myself and my family. They are definitely over priced and the ingredient list isn’t really the best thing for you.
As a general rule of thumb–if the cleanser is described as “foaming”, it has harsh chemicals in it, otherwise, it doesn’t foam…
Personally, I prefer Aubrey Organics for my shampoos and facial cleansers/lotions–their ingredient list is simpler and I’ve noticed they less harsh than other cleansers. They cost more than Suave and generic shampoos, but they’re worth it. Also they are cheaper than 100% Pure products!
The one item that I liked from 100% Pure was the Moisturizing Cheek Tint. It didn’t cause me to break out and the ingredient list seemed descent.
I liked the Fruit Pigmented Eye Liner (in Cocoa) until I rubbed my eyes and some got in them–it burnt!!! So that sorta freaked me out. Then again the ingredient list includes pigments of coffee bean, black tea, and extracts of Cinnamon, Thyme and Oregano… Yea, doesn’t sound too eye friendly, but I bought it anyway, so bad on me.
Aubrey has a line of makeup, but I haven’t tried it yet. I did purchase some stuff from SunCat –she makes natural mineral make up. The eye shadows are nice (no burning!) and so are the blushes. Not a big fan of the foundation powders, but I’ve never really been able to wear foundation, so it’s probably just me.
I work in television, and I know that the FCC is much stricter than the FDA! Anything you say on TV better be substantiated by numerous testing and certification, etc… I’ve heard that QVC is extremely strict about claims being said on TV, because they report to the FCC, so I would be very surprised if anything was not true! QVC has a lot to lose if they weren’t so strict! I also use 100% Pure eucalyptus sea foam and peppermint toner as aftershave and love it! It cleared up my skin and I think it makes me look younger too!
I am an Aesthetician, and being in the skin care industry, I can tell you for certain that those little one ounce jars you buy in the department store for $200 aren’t worth a dime, and you’re only paying for the label. Anyway, if you want to check out the safety of any ingredient, you can go to http://www.ewg.org. At the bottom right corner of the home page, click on: “Skin Deep: Cosmetic Safety Database”. It will take you to a page where you can type in any ingredient or company’s name, which will then give you the results, on a scale of 1 to 10 of its safety (1 has the lowest hazard, 10 has the highest). Parabens, for example, are in tons of cosmetics…check out its safety score on ewg’s web site – pretty damn scary. Parabens are known carcinogens and have been linked to cancers, yet they are still used in thousands of products. How is this even legal? Don’t listen to people that tell you that since you’re only putting it on your skin, it can’t harm you…My thoughts? If you wouldn’t eat it, you probably shouldn’t put it on your skin, as your skin absorbs most of what you put on it. How do you think “the patch” works?! If you want skin care products that are truly natural, try “Aubrey Organics” or “Eminence Organics”. I get Aubrey’s stuff at Whole Foods or my health food store. Eminence is a professional product, which you can only get in spas/salons, although I have seen it for sale on the ‘net. Eminence is totally edible; it is made ONLY of fruits, vegetables, and herbs. And, their mineral powder is AWESOME!
They do not list their ingredients accurately. My friend is a chemist for a large skin care company (NOT a competitor of 100% Pure, so don’t even go there please) and told me that 100% Pure selectively “skips” ingredients such as emulsifiers / stabilizers in its creams. They are clearly there or it wouldn’t be a cream — it’s not possible without one even in the most natural of products, yet it’s not listed. And, their surfacant in the body washes is NOT all-natural and they use preservatives so thus the products cannot be 100% natural — it’s simply not possible.
Also, the claims they make on their Web site and on TV:
“Hydrate and Nourishing your skin with all natural body creams rich
with 15% Vitamin C, 15% Vitamin E, organic fruit oils and anti-aging antioxidants.”
ARE AGAIN SIMPLY NOT POSSIBLE. The above claim would mean that 30% of the overall product is vitamin oils — it’s a ridiculous and laughable claim. It would be so expensive and the formulation would be a greasy, goopy mess. Seriously put 30% oil into cream you have and see what happens.
I’m sick of no one monitoring all these bogus natural and organic claims.
I have tried several natural brands and never found any that really compared to Aubrey Organics.
Finally I have found something.
Everything I have purchased (skin care and cosmetics) have been perfect from 100% Pure.
I have made my own natural cosmetics so I am a stickler for good quality and real ingredients. The biggest problem is in the preserving and a lot of homemade products have to be made in small batches and refrigerated. The grapefruit seed extract (purest option) has failed a few times.
The tiny amount of preservative in 100% Pure is still a lot less and far less toxic than most of the ‘natural’ and drug store products. A lot of companies use cheap fillers and chemicals in products in order to pad their profit margin. More effort and money goes into packaging and advers.
100% Pure labels have a shelf life date on the label.
The emulsifier comment is a good point -but in my homemade cosmetic experience emulsifying is a process and the finished product stayed stabilized.
Interesting post – we should all question labels and ingredients and animal testing on our products.
In the “check and lip” tint (e.g. “pink grapefruit”, “strawberry”, does anyone know what the skipped ingredients are? Interesting post on skipped ingredients.Thanks.
I agree with Valerie – I have made my own homemade products and don’t have a problem with separation. If they are truly not listing ingredients, they should be called out. However, for those who write they must leaving these out because…and have no proof or facts, you are not helping us. Personally, I find their products to work beautifully and they almost all smell so delicious. And all those little extras, like herbal extracts and honey,etc, they are functional…maybe not as cleaning ingredients, but as antioxidants, humectants, etc. They use to use a couple of ingredients I didn’t like, but it appears they’ve changed the formulas for them.
PS Some of those extracts at the end of their ingredients list work as preservatives. They are just not as strong as man-made chemicals and therefore the products don’t have an indefinite shelf-life.
has anyone purchased the 100% pure products….is there actually that label under the shampoo ingredient list?
I have been making the shift to 100$ natural personal care products for the last 3 years. I have tried many expensive alternatives. My skin has suffered from years w/out sunscreen and damage from smoking. I’m 34. After just one week using purely 100% pure eye/face creams and face scrubs, i noticed a visible difference. My skin has a restored glow of youthfulness that my husband has commented on. Even old acne scars are beginning to fade away after only 2 months. These products are superior in quality, and they do not use any artificial frangrances. Since going all natural, I can hardly tolerate the strong perfumey smells of other lotions and soap serious full of toxic ingredients – check out ewg.org. Anyhow, I’ve become a loyal supporter of Susie Wang’s products! Finally a product that lives up to it claims! Hope you all find this helpful.
Gosh, I have so much to say about this subject but I’ll try to keep it short..
I have been using 100% Pure skin care and cosmetics for over a year and I will never go back to what I was using. In fact, I loved this line so much I threw out or gave away most of my cosmetics and all my facial and body care and replaced it with this line.
Some of their products are in fact vegan, however most are organic or vegetarian (I do know the difference) and you have to read the label.
The ingredients and performance in this line are superior and I would recommend it to anyone wanting a change to a more eco/animal friendly product.
I can tell you it has made a tremendous difference in my skin. This line isn’t 100% vegan, nor does it claim to be.
Don’t let the picky, negative reviews deter you from trying something new. After all, I can safely say this line is superior than the one you are using now, except if you’re a vegan reading this ;0)
This is a response to Sarah2.
It appears that your comment might be a little confusing to readers. You make the point that 100% Pure has 30% oil. You said 15% Vit. C and 15% Vit. E — Do you not know that Vitamin C is not oil based? Vitamin C is water soluable! Misguided information can be very confusing to the public, especially when it’s stated as an actual fact.
Is there a link to a reputable source that proves they “skip” ingredients? I’ve also tried to make my own skincare products (what a nightmare!), and have been trying several different natural/organic and handmade products over the last 10 years. I don’t use 100% Pure exclusively, but some of their products are among only a few natural lines that work wonderfully for me. Also, a customer service is impeccable. A couple of others lines include Suki (moisturizers, cleanser), and Protective Nourishment (Vit A and C serums). I’d rather get my desired results from products that are predominantly natural, than those that are riddled with fillers and chemicals who test on animals. To each their own, and I’ll be using 100% for quite some time (especially my staples, their coffee eye cream and tinted moisturizer).
I am dissapointed that a company at that level would still participate in the “Duping Of America’.
As the owner of a natural skin care line, I would like to say that it can be very challenging coming up with products that are 100% all natural. However, that does not mean that a product cannot ethically be labeled as “all natural,” if at least 95% of the ingredients are from natural sources and do not contain any petrochemicals, synthethic fragrance or any ingredients currently known to be toxic (see Skin Deep or EWG). While there are no formal regulations regarding what is natural (or organic) and what is not, Europe just instituted some guidelines for what constitutes labeling a product as “all natural.” While voluntary, it is states that a company can ethically state that their products are “all natural” if it complies with the guidelines as stated above (which is just a brief description). And yes, I agree that detergent cleansers (such as coco-betaine) are not much better (although can be more mild) than other harsher coconut derived cleansers. I too feel strongly that we should stay away from foaming cleansers as many can be too alkaline and can harm the skin’s protective acid mantle. Also preservatives in natural skin care products is a huge issue. While using natural ingredients is important (although not all natural ingredients are safe), I feel the most important criteria should focus on whether a ingredient (s) is safe and non-toxic. And even then, we can only go by the current research which is available. I’ve looked at 100 pure ingredients, and they appear to have reasonably safe products. Skin care, just as with fragrance is so subjective…what one person loves, another may not.
I am starting to use 100% Pure because of its reputation on that focusing on natural ingredients but I could not help to be skeptical about the shampoo product. if they are actually using any foaming agent that can cause skin irritation like SLS (sodium laureth sulfate) or something similar. Anyone notice anything when using their shampoo? or any finding you may have on foaming agent in their products? Thanks in advance…
CC
WARNING: DO NOT DO BUSINESS WITH THEM. I ORDERED SOME COSMETICS FROM THEM BACK IN NOVEMBER 09, AFTER WAITING OVER A MONTH, I RECEIVED THEM, THEY DID NOT RETURN MY EMAIL IN A TIMELY MANNER, I ENDED UP RETURNING TWO PRODUCTS IN DECEMBER, THEY STILL HAVE NOT REFUNDED ME THE MONEY FOR THE PRODUCTS, EVEN THE PRESIDENT SENT ME AN EMAIL SAYING HE WOULD TAKE CARE OF THINGS, HE STILL HAS NOT, AS OF TODAY HE DISMISSED MY EMAILS SAYING HE COULDNT HELP ME ANYMORE, I AM OUT SOME MONEY, THEY HAVE THE PRODUCTS,
THESE PEOPLE ARE THEIVES, THEIR CUSTOMER SERVICE IS BULLSHIT.
SAVE YOURSELVES THE TROUBLE AND DONT DO BUSINESS WITH THEM
I HAVE ALL THE EMAILS TO PROVE WHAT I HAVE STATED IF ANYONE WANTS TO SEE THEM.
THANKS
SALENA
I find it so interesting that all the posts praising the products are from people who have actually used the products and those shooting them down are those who haven’t…except for the last one about customer service…I think unfortunately you were the exception, as I’ve always had great customer service and emails directly from Susie. I too tried my hand at making products myself and it’s not as easy as one might think, so I welcome a great product with highly MORE safe/less toxic ingredients than mainstream skin care/cosmetics…that they definitely are!! All you need do is read your labels and look up your ingredients. Not to mention I went and looked at the Eminence products and they don’t even list all their ingredients, so how would I know what they do or don’t add…they just show “KEY” ingredients. Yeah and on the natural thing, we all know that can mean just about anything, so once again you must do the research yourself and I second the http://www.cosmeticsdatabase.com as a great guide and starting point.
There are no natural preservatives that have successfully passed tests yet. Any creams/lotions etc that you buy generally have water or an ingredient that has water. Water is the main cause of bacteria/mould etc growing in cosmetics. Even if your product doesn’t contain water i.e sugar scrubs etc then there is a chance of water entering the product through wet hands on in the shower. If your product says it is 100% natural the preservatives used have not been fully tested and most are not ‘full spectrum’. In which case your product should be kept in the fridge and used up very quickly (just like food in your fridge). You may not be able to see the nasties growing right away, but unfortunately they are. If you are unsure send the company an email, ask them what preservatives they use and for any data they have on tests that were done. It would be foolish to have any body/face care products without full spectrum preservatives, so with a preservative it is possible to get a product that is anywhere between 97-99% but not 100% natural, personally I would rather skip the 100% product and make sure I wasn’t putting anything on my skin that may have bacteria in there. Do your homework before you buy. I don’t know what country you all come from, but in Canada ALL ingredients must be listed in layman terms and in INCI names. Another point to make is the vitamin C in products. Vit C is very unstable and as soon as it is added to a product it is rendered useless and can oxidize the rest of the ingredients, also it is not absorbed by the skin. Only recently have they introduced a stable version of Vit C, so check the INCI name and google it. There are a lot of ingredients I would never put on my skin SLS being one for sure. Also a lot of ingredients in this post that are ‘natural’ are only derived from a natural source and have went through a chemical process, that ingredient is not natural at all. I’m not sure if it is mandatory in the USA to list every ingredient, if they are not listed go to a Canadian site that carries the product and compare ingredients. Sodium benzoate is sometimes used as a preservative or part of a preservative system just for your interest the INCI name for that is Parfum, in Canada both names have to be listed. Hope this helps and google google google, it is your skin afterall.
they aren’t %100 natural, i can say somewhere between %90-%99 depending on the product. They do contain preservatives, but they’re the mildest ones available, those preservatives are even used in foods. I saw potassium sorbate in olive pastes. there’s a saying about cosmetics, “if you can’t eat it , don’t put it on your face.” yes you can eat those preservatives
Whatever… I have never seen in a grocery store a product that is %90 pure, even The Body Shop and such aren’t. Considering Price/Purity, that’s a great deal 
Go to Cosmetic Ingredient Review – http://www.cir-safety.org/findings.shtml
yea but grapefruit extract and citric acide are preservatives as well. I wouldnt mind those on my face! Im pretty sure the ones they use are harmless as well!
as appealling as this cosmetics line sounds, i wouldnt buy their products. for those of you that love 100% pure and it works for you, thats great to hear and im happy for you, but what im writing is for those who are questioning whether or not they want to try this cosmetics line. i did a lot of research online about food derived ingredients in cosmetics and whether they are really good for you or not, but many studies and research say that they actually feed the bacteria on your skin and can harbor bacteria growth in your pores, especially rice/tapioca/corn starches or powders. this can cause acne breakouts, irritation, allergic reactions, and such on your face.
although the skin deep cosmetic safety database is very useful in finding out how harmful certain ingredients are to the body, it does not talk about the effects it can have on your skin. cosmeticscop.com goes more into detail as to the effects. for example, there is another organic/natural cosmetics line called afterglow cosmetics that i have been researching for a while because i wanted to try it out. it has really bad reviews on makeupalley.com, everyone saying how they had breakouts and irritation from this natural, good for you cosmetics line, and i was wondering why, so i thoroughly researched every ingredient in their foundation and found that the food derived ingredients could have side effects on your skin. just for example, their foundation contains rosemary extract. rosemary extract does have antioxidants that are good for your skin, but it can cause irritation, sensitizing, and even toxic reactions to the skin (http://www.cosmeticscop.com/dictionary_term.aspx?tid=1878lid=530term=rosemary+extractfilter=itemtype%3acontent). this was just one of the food derived ingredients. imagine what the rest of the food ingredients can do.
of course, every single fruit and vegetable out there has antioxidants and are good for your skin, but thats when you consume it, not just when you put it on top of your skin. it is true that your skin absorbs much of what you put on top of it, but think about it. putting foods on your face and eating foods are entirely different, and putting food derived ingredients on your face can cause skin irritation, breakouts, and even toxic reactions on your skin. and though maybe when you first use fruit derived cosmetics on your face it wont affect the well-being of your skin, but who knows what the long-term effects are. there could probably be a lot of bacteria that would harbor into the makeup very quickly, and i wonder about all that bacteria on your face after using it for so long of a period too. i personally would not want to take the risk of breaking out from putting food ingredients on my skin (especially because i have acne prone/sensitive/oily skin).
to sum it all up, just read this page from cosmeticscop.com: http://www.cosmeticscop.com/skin-care-facts-natural-ingredients-avoiding-irritation-allergies.aspx?filter=itemtype%3acontent. this attached website is extremely helpful and clarifies most of the questions on this page and will help you determine whether you want to try out organic/natural cosmetics or not.
i hope i help some of you guys. i am also trying so hard to find a trully good-for-you, healthy cosmetics line out there. =)
I must agree with the poster who said it is unfair to judge this brand without having tried it. Susie, the creator, says her products are all natural because of a technology she developed. I don’t know a thing about developing cosmectics but I have used many products that have sent my skin into a tailspin. I do find these products to be nourishing. My skin looks great when I use them and that should be an indicator of their quality. I am of the school of thought that you listen to your body, it will tell you what it needs and what works for it. I have not heard of one person, whose skin had a negative reaction to this line. I also have dealt with many, many crappy companies over the years and I dont think this one falls into that catagory. I hope the line continues because I believe it is one of the better natural alternatives so far.
I am ready to pull out my already thinning hair in frustration because of the confusion and debate out there over “natural” skin and hair care products. I had a scare recently when they discovered an enlarged lymphatic tonsil in my throat. I had to have a biopsy to determine if it was malignant, and had it removed. Thankfully, it was benign, but it started me down a road of research, and that was when I discovered that the hair dye I was using can cause lymphoma, which is what they were concerned about.
I am now in the process of changing all of my skin and hair products over to “natural” ones. I did try some 100% Pure products. I like their mascara, the eye liner gels, and the Acai berry facial cream. (which does smell amazing) I am wondering, however, if this and other “natural” face creams I’ve tried are non comedogenic as they are often very thick and rich. Anyone out there know anything about this? I am now concerned about bacteria from following the posts here. So far, I have not had an issue with using their products, and am looking forward to trying the coffee eye cream. I would personally not use anything from any company designed to “foam”. Just can’t do it without nasty chemicals. I stick to natural soaps and shampoo bars, mostly from Chagrin Valley.
Customer service wise, I have noticed that they are slow. It takes a while to get their products, and I have sent them 2 emails in the past, one of which took weeks to receive a reply, and the other was never replied to. This seems to be a problem with smaller natural product companies which may be overwhelmed by the demands from consumers when their products take off.
I questioned 100% Pure about their ingredients in some of their products and 100% Pure’s Pr rep was very defensive and never answered any of my questions. I was concerned because 100% Pure uses Japanese Honey Suckle Extract. This Extract is an Estrogen Mimicker for Breast Cancer Cells. 100% Pure uses it in some of their products. They also use Coco Betaine in their body washes. Coco Betaine is a chemical and is not natural. This company claims to use pure, chemical free, organic, all natural ingredients. They have to use some kind of preservative in their products to prevent mold. I sparked many questions and concerns from other 100% Pure customers on facebook. The Pr rep for 100% Pure harassed customers on facebook and was totally unprofessional and rude. I will never purchase another product from 100% Pure Cosmetics. Overnight 100% Pure changed all of their ingredients on their website (the ingredients we were concerned about) So the body washes for example containing Coco Betaine were changed to containing Saponified Organic Coconut Oil. (That was only one example there were more mislabeled products) Customers were asking them why the ingredients on the bottle of their products don’t match what they have listed on their website. 100% Pure asked customers on facebook to send them a private email with a question or concern (they don’t like to be questioned on facebook, it makes them look bad) they say they will answer their questions and then they ignore you all together. There was no way that 100% Pure reformulated all of their products overnight. It takes weeks to do so. It is illegal to sell customers products without labeling them correctly. People have allergies and could die from using a product that does not list the correct ingredients.
Elise, I am so sorry to hear about your health scare! Have you ever tried Henna hair color? That is supposed to be a better natural product than the conventional drug store hair dyes. I have recently found a company that has an amazing selection. I would highly recommend Bubble and Bee Organic products. Bubble and Bee Organic does not use water in their products and since they do not use water they do not have to use preservatives that prevent bacteria or mold. Go to Bubble and Bee Organic website. They have awesome pit putty deordorants (I buy the pit putty with baking soda for long lasting odor protection) body butter, lotion sticks, lip balm, soaps, face creams, shower gels etc. I have not tried their shampoo yet. All their products are pure, natural and organic. Their products smell amazing. Their raspberry vanilla body butter smells so good I could eat it. Bubble and Bee Organic are in the process of making toothpaste and are also planning a makeup line. Bubble and Bee have great customer service and get back to you if you have questions. Stephanie does live chats on her website, you can email or go to their facebook page to ask questions. I have had many bad experices with 100% Pure. They have terrible customer service. I have asked 100% Pure many questions regarding their ingredients and they have been on the attack and cannot answer my questions. Instead 100% Pure talks in circles and says to send them an email and I never get a response. 100% Pure does use chemicals and preservatives.
Elise if you go to NaturalJoyBeauty.Com you will find different makeup options to choose from. I would buy makeup from natural joy before ever buying any from 100% Pure due to their lack of ethics and being over priced.
Do not do business with this company, i ordered some products back in november 09, and it is now june 10, and i am still trying to get a refund for what i sent back. they keep telling me they will refund me the money and have given me nothing but grief.
their products were nothing i would ever purchase again, definately not worth the money, i am sure i can get something better at whole foods. the face washes were to drying, the shampoo and conditioner was too greasy, and the caffiene bean eye cream did nothig to improve my skin quality. these people are thieves, dont waste your money, you can buy other ethical products eleswhere
a very disatisfied customer, and a bit more broke due to their theft at non refund
This post is bogus. Of course I want 100% natural products on my face. I will never go back to cancer-causing chain store products. They are all rip offs made of disgusting chemicals that really mess up your body. Thanks, but I will stick to my 100% pure line. It is safer than any big brand name product ever will be.
I do like this line. They are quality products, and much less harsh than other cosmetics. I do agree and have to say though that the customer service is AWFUL! They don’t reply to your e-mails and they will ignore you. So long as you never have to return a product, you should be good though.
i have tried 100% pure products and i dont like them! i liked the packaging and the ingredient lists but the performance on everything i have tried is realy just horrible to put it blunt. i realy wanted to like the products the makeup mostly and i didnt, the tinted moisterixer burned my skin i had to wash it off after a few minutes and the color was very orange the cheek tint was soooo greasy and sticky i felt like i had honey on my cheeks just as some examples of the stuff i tried. luckily everything i ordered was through qvc so i got great cs through them. i agree with one of the comments on here that the antioxidants from fruit and veggies are best when actually consumed and used by your body because really topically it’s just pigment! i looked up 100% pure reviews because i was debating if i ever wanted to order the eye cream and some different things and i’m thinking now i will save my money and find something better!
You’ll never find a brand that is 100% natural or organic. 100% Pure is a deceiving brand name that makes people think that the ingredients used are 100% natural.
Good brand but there are many other better brands in the market. A similar brand is Bella Lucce which offers some interesting products like the organic chocolate mask and green tea mask.
To everyone using these products – could you please help me out with the foundation shades??
E x
Amazingly, I cannot find any information on the site about the foundation colours. All they have are the tiny pictures, which really don’t help that much – I need to know which ones are pink-toned, yellow-toned, light, medium, etc etc!!
Could anyone who’s used the foundations help me out??
I have fair-ish skin with pink undertones. Would the creme suit me? Or would it be the bisque shade?
Help!
Thanks so much everyone.
You have to be careful when you talk about chemicals. There are organic chemicals, which come from the earth, and there are man-made chemicals, which may or may not be more harsh to the body. It seems most of 100% Pure ingredients are organic. I also love the fact that they do not test on animals and certainly do not support this process, although sometimes it is hard to know where the ingredients are coming from. I also like their recyclable packaging and soy ink based labels. I love there body creams. Very nice indeed. I also find the prices quite reasonable. Let’s face it, no cosmetic company is going to be perfect, but I really appreciate those companies who make the effort to show concern for the planet and all species. That is an admirable quality, no matter how you look at it.
I am really not a great fan of 100% pure because they really are not. I am a nutritionist so I have a great view on ingredients and so much for not preserving….other than the sorbates (which make the products NOT 100% natural) they also use honesuckle which is a cover up for parabens (see: http://www.organicconsumers.org/articles/article_17679.cfm) I personally use Delizioso Skincare (www.deliziososkincare.com) they offer an even wider array of products that are really natural (thye smell like food lol. Also they preserve with known antioxidants which makes sense to me. Their stuff is A-M-A-Z-I-N-G! No comparison guys!
I read through all of this and felt compelled to add my input. I have used only one body cream from 100% pure (MEYER LEMON NOURISHING BODY CREAM), and so far, so good. I recently had tattoo work done and was able to use this without fear that there would be burning/irritation at the site. I was told to use Aquaphor, which still made the art itch… the Lemon Cream did not itch at all, actually making the body art heal faster.. no, not my first tattoo, so I’m pretty exposed to different products.
I also have a personal take on this company. The company is based locally (Bay Area, CA) which I can pick up products if needed, that’s a plus. The people are GREAT… I have met them and fed their dog treats! They have a great warehouse staff that I know personally. Granted, they don’t know the products intimately, they don’t have to, but they are VERY careful in the packaging process as to not taint any products. After making a quick phone call to a friend who works there, I just found out that the MEN have used their products and love them. They really do get rid of breakouts and razor bumps. I’m thinking a purchase for my hubby will be in the near future..
I do know as well that they are limited in staff, but are expanding rapidly. They are in the process of hiring more staff as they demand on their products seems to be tripling by the minute. No, that does not excuse ANY negative experiences, but does allow one to understand why they may be delayed in getting a response.
Personally, I would rather have a local company, friendly faces/phone assistance, transparancy – than shop at a store where everything is all prettily packaged but do NOT abide by ethical standards of treatment to people and animals.
Please keep in mind the postings about animal testing – there has been some criticizm that 100% Pure uses ingredients that are not ‘listed’ or unknown. I can honestly say that is not true. They DO in fact use food-grade products, which do NOT need further testing to prove their purity.
They make, manufacture, bottle, process, package and ship ALL at one site. There is NOTHING hidden in the entire process. There is always another ‘technical’ word for a product – table salt is sodium chloride, etc.
Be skeptical about everything that you put ON or IN your body. Ask questions, read reviews, try the products. But please do NOT critique a product when you have had no first hand experience with it.
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