Gracie asks about Anew…I am trying to decipher an ingredient list for Avon’s new product ” Anew Clinical Derma-Full X3 Facial Filling Serum.” It is described as ” injectable-grade hyaluronic acid — the same proven facial-filing ingredient injected by dermatologists–is now available in an at-home topical serum & cream.” The sodium hylauronate (hyaluronic acid ?) is 8th. After reading your “How to read an ingredient list” article, it doesn’t look like the hyaluronic acid is a main player in the ingredient list…unless it is disguised as another name? 
The Right Brain is high on hyaluronic acid:
Hyaluronic Acid (and it’s neutralized form, sodium hyaluronate) is a highly effective moisturizer. It binds water to the skin when delivered from leave on products. Because this compound is so effective it doesn’t take a lot to be beneficial so the fact that it’s the 8th ingredient on the list doesn’t bother us all that much. There’s something else that bothers us a lot more!
Arguing about Avon’s Anew
Our gripe with this product is the statement you quoted above:
” injectable-grade hyaluronic acid — the same proven facial-filing ingredient injected by dermatologists–is now available in an at-home topical serum & cream”
This claim implies that the hyaluronic acid in Anew delivers a similar benefit to an injection treatment. This is obviously not true. Injectable fillers plump up wrinkles from the inside out by filling them in with hyaluronic acid or other polymers. Topical creams and lotions have a superficial moisturizing but they do not penetrate the skin and do not have any long lasting effect on wrinkles. So Anew may be a very good moisturizer (which is important) but Avon should not be comparing their topical cream with hyaluronic acid to the injectable version as a ploy to get you to buy it. (As a side note, you may want to read this previous about injectable wrinkle fillers like Restylane causing arthritis.)
The Beauty Brains bottom line
Anew may be great for your skin but in our opinion Avon is presenting their product in a very misleading light. We think they could have much more honest (and just as compelling) if they had said something like the “Anew contains hyaluronic acid one of the most powerful, and most natural, moisturizing agents on the entire planet.” Shame on you Avon!
Have you ever had injections to fill in wrinkles? Leave a comment and let the rest of the Beauty Brains community know if it worked better than wrinkle creams.
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I’ve not had any injectable fillers myself, but worked in a salon that offered them. I saw them being done, the before and after, and I have to say I’m sold. I’m not a fan of the frozen look that Botox gives, but should I end up with frown lines I’m sure a little Restylane will be on my list. (Yes there is the risk of arthritis, but I think I’d be prepared to take that risk).
The ladies I saw have it done were all over 50 and it made a marked difference to their appearance. After seeing them over the course of the next 12 months for other beauty treatments, I can say that the results remained excellent.
yep – love it. I’ve got radiesse in the cheeks, and restalyne in lips, comma lines, crows feet. The lips / comma lines are re-done every 6 mos. most effective, way more than any cream or treatment. I just turned 40.
I had Radiesse injected into the nasolabial lines, and was very pleased with the results at first. It disappeared far too quickly though. So I had Artefill injected in the same place 9 months ago and so far I’m very happy with the results. I’m in my 50’s and have a lot of weight loss from my face, and deep creases in this area also seem to run in the family. I don’t think I would have done this at a younger age, though. And getting Radiesse before the “permanent” filler was a must, to be sure I liked the result.
Sorry … I just have to disagree (and no I have no connection with any company that does anything with HA. They did not insinuate anything. What they said was exactly true. Not all HA is the same … injectable grade is extremely pure and more expensive than the normal HA grade used in most serums, and they are using the injectable grade. Period. Don’t get your panties in such a bunch.