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Don’t be duped by deceptive drugstore doubles

You can save a ton of money buying the “house brands” instead of the more expensive brand name beauty products right? The answer is, it depends. You need to really look at the label to make sure the ingredients match. Just because the so-called “generic” brand has a similar name, similar claims and similar packaging doesn’t automatically mean it has the same ingredients.

For example, take a look at Studio 35 Beauty’s version of Olay’s Regenerist Micro Sculpting cream.

Dupe

Compare names

Regenerist Micro Sculpting cream vs Regenerating Daily Micro-shaping Cream

Compare claims

“Lifts and sculpts for younger looking skin” vs “micro-remodels and lifts.”  The asterisk even instructs us to “compare to Olay Regenerist Micro Sculpting Cream.”

Compare price

The Olay product is about $29 for 1.7 ounces while the Studio 35 product is only $22 for 1.7 oz. (Actually it’s on sale you can get a second jar for 50% off). It looks like a pretty good deal until you compare the ingredients.

Compare ingredients

As you can see from the lists below, the first 10 ingredients are identical – with one very important exception. The third ingredient in the Olay product, Niacinamide, is completely missing from the Studio 35 Beauty product. And guess which ingredient the only proven anti-aging ingredient in the Olay formula. That’s right – niacinamide. Other than retinol, niacinimade is one of the best studied and most effective anti-aging ingredients. It’s capable of brightening the complexion, erasing wrinkles, reducing transepidermal water loss, improving elasticity, and fighting inflammation. Without that ingredient this product isn’t much more than a really good moisturizer.

So be careful out there! It’s easy to be duped by deceptive drugstore doubles.

Olay Regenerist Micro Sculpting Cream ingredients

Water, Glycerin, Isohexadecane, Niacinamide (Vitamin B3), Isopropyl Isostearate, Aluminum Starch Octenylsuccinate, Nylon 12, Dimethicone, Tocopheryl Acetate (Vitamin E), Panthenol (Pro-Vitamin B5), Sodium Hyaluronate (Hyaluronic Acid), Palmitoyl Pentapeptide 4, Carnosine (Amino-Peptide), Camellia Sinensis (Green Tea) Leaf Extract (Green Tea), Aloe Vera (Aloe Barbadensis) Leaf Juice (Aloe Vera), Elastin, Allantoin (Comfrey Root), Stearyl Alcohol, Polyethylene, Cetearyl Alcohol, Sodium Acrylates Copolymer, Behenyl Alcohol, Benzyl Alcohol, Capric/Caprylic Stearic Triglyceride, Polyacrylamide, Dimethiconol, PEG 100 Stearate, Stearic Acid, Disodium EDTA, Cetearyl Glucoside, Cetearyl Alcohol, Citric Acid, C12 13 Pareth 3, Laureth 7, C13 14 Isoparaffin, Sodium Hydroxide, Ammonium Polyacrylate, Phenoxyethanol, Sorbic Acid (A Preservative), Butylparaben, Ethylparaben, Isobutylparaben, Methylparaben, Propylparaben, Sodium Benzoate, Mica, Tin Oxide, Titanium Dioxide, Fragrance

Studio 35 Beauty Regenerating Daily Micro-shaping Cream

Water, Glycerin, Isohexadecane, Isopropyl Isostearate, Aluminum Starch Octenylsuccinate, Nylon 12, Dimethicone, Tocopheryl Acetate, Panthenol, Sodium Hyaluronate, Dipeptide 2, Palmitoyl Tetrapeptide 7, Palmitoyl Oligopeptide, Carnosine, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Gynostemma Pentaphyllum Extract, Soluble Collagen, Hydrolyzed Elastin, Helianthus Annuus (Sunflower) Seed Oil, Lecithin, Yeast Extract, Allantoin, Stearyl Alcohol, Butylene Glycol, Plyethylene, Cetyl Alcohol, Carbomer, Sodium Acrylates Copolymer, Behenyl Alcohol, Caprylic/Capric Triglyceride, Polyacrylamide, Dimethiconol, PEG 100 Stearate, Stearic Acid, Disodium EDTA, Cetearyl Glucoside, Cetearyl Alcohol, Citric Acid, C12 13 Pareth 3, Laureth 7, C13 14 Isoparaffin, Sodium Hydroxide, Ammonium Polyacrylate, Steareth 20, Polysorbate 20, Hesperidin Methyl Chalcone, N Hydroxysuccinimide, Chrysin, Phenoxyethanol, Sorbic Acid, Butylparaben, Ethylparaben, Isobutylparaben, Methylparaben, Propylparaben, Sodium Benzoate, Mica, Titanium Dioxide, Iron Oxides, Fragrance

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{ 9 comments… add one }

  • Rachael February 27, 2014, 4:44 pm

    Interesting!! I have bought the Walmart store brand of that exactly Olay product before. Can you tell me if it’s a good dupe or just expensive moisturizer too?

    Product Link: http://www.walmart.com/ip/Equate-Rejuvenating-Micro-Remodeling-Cream-1.7-oz/14122864

    Ingredients: Purified Water, Glycerin, Isohexadecane, Isopropyl Isostearate, Caprylic/Capric Triglyceride, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Butylene Glycol, Carbomer, Polysorbate-20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Stearyl Alcohol, Tocopheryl Acetate (Vitamin E), Cetyl Alcohol, Cyclomethicone, Dimethiconol, Cetearyl Alcohol, Cetearyl Glucoside, Polyethylene, Nylon-12, Hydrolyzed Silk, Hydrolyzed Collagen, Hydrolyzed Elastin, Elastin, Panthenol (Pro-Vitamin B5), Sodium Carboxymethyl Beta-Glucan, Fragrance, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Behenyl Alcohol, Boron Nitride, Dimethicone, Peg-100 Stearate, Potassium Cetyl Phosphate, Aluminum Starch Octenyl Succinate, Aloe Barbadensis Leaf Juice, Titanium Dioxide, Mica, Dmdm Hydantoin, Allantoin, Carnosine, Disodium Edta, Sodium Hydroxide, Stearic Acid, Camellia, Sinensis Leaf Extract, Hyaluronic Acid.

  • Randy Schueller February 27, 2014, 5:08 pm

    @Rachael: I’ll answer this for Perry since he’s off on a ski trip. The Walmart version doesn’t contain niacinamide either which means it won’t provide the same benefits as the Olay product.

  • Michelle Reece February 27, 2014, 6:15 pm

    Procter & Gamble patented niacinamide to death, so I’d say that having a store brand containing it would be illegal.

  • admin February 27, 2014, 7:36 pm

    Lol, good point Michelle!

  • Eileen February 27, 2014, 7:55 pm

    If that’s true about P&G holding the patents, then why is it that there are so many other products that contain niacinamide that aren’t owned by P&G? Are there different “versions” of niacinamide or what? Curious.

  • Michelle Reece February 28, 2014, 3:34 pm

    IIRC, P&G has the monopoly on 4-5% niacinamide. Most of the other brands have 2% niacinamide or less.

    Also, store brands being a “dupe” of other popular products can’t compete too much.

  • Pan February 28, 2014, 12:33 am

    Silk Naturals sells a Vitamin C serum with niacinamide… There must be different, un-patented versions of the ingredient.

  • rozy February 28, 2014, 7:01 pm

    Great tips brains!

  • Cindylou March 24, 2014, 4:14 pm

    But………… All the other vitamins are in it. I’ve been using Studio 35 Beauty’s retinol correction cream eye cream compare to Roc for 2 weeks and have seen improvements in my wrinkles without using it today. But could have used it for the dark circles due to the difficulty sleeping due to pain.

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