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Is Biolustre a bogus buy?

Sarah C’s saga: I emailed you earlier about a product called Biolustre, I would like to know what it really does. I found a list of the ingredients and directions for use (from the Long Hair Community forums).

The Left Brain’s side of the story:

In case everyone’s not familiar with Biolustre, it’s belongs to the Jhirmack division of the Playtex company. (Yes, they make more than just bras and panties.) Here’s the info that Sarah found:

Ingredients: Water, Tert-buryl Acrylate, Methacrylic Acid, Ethylacrylate Copolymer, Hydrolozed Wheat Protein, Aminomethyl Propanol, Dimethicone Copolyol, Propylene Glycol, Diazolidanyl Urea, Methylparaben, Propylparaben, Fragrance, Hydroxyethyl Cellulose Sodium Acetate

Directions: Apply liberally to clean dry hair from root to end. Dry with blow dryer until product feels hard on hair. (DO NOT COMB THROUGH). Wash out completely. Style as normal. Enjoy truly healthy, youthful hair.

To be honest, this product is a mystery to me. The first several ingredients are basically hair spray resins. If you put this product on your hair and dry it, I’d expect it to feel very much like a heavy hair spray. But if you wash your hair (like washing a hair spray out) there isn’t much left behind. So it appears to be more of a styling product than it does a conditioner. Weird.

Their claims don’t really make sense to me either. You can read them for yourself on the Biolustre website, but I’ll summarize a few here for your edification and entertainment.

1. Bioluster is the only proven hair repair product…which repairs damaged hair and does it instantly.

It works instantly: yet you have to put it on and then blow dry your hair completely dry. THEN you have to wash it out completely. Then you still have to dry and style your hair! I don’t know about you, but their version of “instantly” would take me about 20 extra minutes!

2. It will actually lay down additional layers of keratin and make the hair thicker.

If the ingredient list is correct, there is no keratin in the formula. There’s wheat protein, but no keratin. So I’d love to know how it lays down more keratin when there IS NONE in the product.

3. Bioluster strengthens hair and increases the tensile strength up to 300%. This allow a no breakage guarantee if used before a Japanese straightening treatment.

Besides the obvious redundancy in this claim, I’m baffled by the “no breakage guarantee.” If I buy a bottle of Biolustre and use it at home and then go to a salon for a Japanese straightening treatment they guarantee I won’t have any breakage? And if I do, what happens? Do they refund the $500 I spent on the Japanese treatment? Or do they just send me a coupon for another bottle of Biolustre? The whole thing doesn’t seem very well thought out to me.

Well, you get the idea. I’m not impressed by this product. There are other options for straightening hair. Have any of our loyal Beauty Brainiacs tried it?

Comments on this entry are closed.

  • laure April 23, 2014, 4:36 am

    I have tried Biolustre Treatment and it actually does what it says it does.
    The “instantly ” factor is debateable as with most products in the market one will need to apply, then rinse to see the results. Thus the instantly referred to by Biolustre means that you will see results immediatly after application and rinse and not after three washes etc etc.
    As i have mentioned i have used this product, hair feels weightless, strong and looks healthy. Also carefully following the instructions while applying the product will ensure no breakage. Afterwards hair wont break not even if you highlight or relax your hair.
    I would recomend this product over a brazilian blow out which studies has shown is detrimental to the health over long term use.
    best wishes

    • Mildred March 16, 2019, 1:25 pm

      I think is one of the best hair treatments..that’s why is expensive and it makes my hair alive and beautiful..but if people don’t have the money to buy it..coconut is very good ..

  • Miosotis Schroeder October 5, 2014, 12:14 pm

    I had used this product and it does work for my hair. I used to buy the 32 oz, which it I had try to buy again but there is no way to be founded. I agree with you on the ingredient’s list, it does not seen to be any indication that any of these ingredients can actually help your hair, but it did helped my hair.

  • Drea October 31, 2015, 6:10 pm

    Copolymer listed in the ingredient list is a polymer, polymer = protein = keratin, from what I understand. I guess thats the technical name of the keratin. I have used this product a few times after extreme hair damage and honestly it worked a miracle for me!

    • Randy Schueller November 2, 2015, 7:36 am

      Sorry but copolymer is NOT keratin. The official INCI name for Keratin is Keratin Protein.

  • Caro December 7, 2015, 10:06 pm

    I have used this product a few times now. After I had to colour my hair because I did not like the grey showing my hair was really damaged. Biolustre makes my hair feeling bouncy, shiny and so soft. I can really feel a massive difference in my hair. And because Biolustré is not a chemical treatment but rather a protection treatment I cannot over use it or damage it any further. I Love Biolustré and my hair!!

  • Verity October 11, 2016, 8:56 am

    I tried Biolustre for the first time last week and noticed no difference. If anything my hair felt slightly worse. I really wanted this product to work but I think it’s all hype and a waste of money. I personally wouldn’t recommend it.

  • Jim March 4, 2018, 3:03 am

    I had purchased this to try after getting a relaxer that pretty much thrashed my hair, it worked O.K. and brought it back to a much more manageable and normal state which did last for several months until the damaged hair was cut off. It seems to be a copy of an old Jhirmack® formula called ApHogee™ which used a protein and polymer combo to ‘fuse’ damaged hair back together with heat. If applied properly, it does seem to work but having to dry the product into the hair is a royal pain but the hair MUST completely dry before rinsing it out and this makes the hair as hard as stone so you can’t move or touch it. When Jhirmack® was sold to Playtex ApHogee™ was sold off with all the other “Professional Only” products so Playtex could sell Jhirmack® in stores. Nexxus™ (also Jheri Redding) had a similar product called Emergencee™. ApHogee™ was still being sold at SALLY Beauty supply last time I checked and Nexxus® Emergencee in drugstores.