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Good makeup doesn’t have to be expensive

L. Cederkin Writes…What do you think about e.l.f. Cosmetics? They claim to use the same formulations as “name brand” products but because they don’t charge for marketing and packaging, their products are a lot cheaper.

The Right Brain Writes Back:

For those of you not familiar with e.l.f, it is NOT a North Pole based toy company owned by Will Ferrell. e.l.f. really stands for eyes, lips, and face and it’s a web-based cosmetics company that claims to use the same ingredients as the “major” brands.

Can this be true? Sure, e.l.f. products may be formulated with the same basic ingredient technology as more expensive brands, but that’s not really the point.

Beauty Brains bottom line

As we Beauty Brains have said many times before, you can’t tell the quality of a cosmetic product from price alone. You can find very good cheap products and really crappy expensive products out there. If you like the quality of e.l.f. products and if you can find the shade of lipstick or eyeshadow that you like, then BUY it! There’s no reason to spend more if you’re satisfied with a product that only costs $1.

But if you’ve decided that you can only go out in public wearing M.A.C.’s Vegas Volt lipstick ($12.50) or that you wouldn’t be caught dead without Girlactic’s Pink Glam Eye Powder ($14) then you go girl! There’s nothing wrong with spending more money on an expensive brand. It’s really a matter of your taste. Just realize that with the prestige products you may be paying more for brand name “sorcery” than functional science.

What is your favorite inexpensive cosmetic brand? Leave a comment and let the rest of the Beauty Brains community know what products are a real deal.

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  • Pilgrim September 13, 2015, 9:54 pm

    the essence company/brand really impresses me. they do not use human models, only illustrations. they are upbeat without being uppity. their presentations are pleasantly entertaining. their website lets us know when a product is being discontinued so we can stock up on it if it is our favorite.