How to get rid of gray hair forever

We recently answered a question from Gauhar about the best way to treat gray hair. As a follow up, here’s a story about new way to treat gray hair that may cure it forever.

Hair color breakthrough

According to this reference, shampoo researchers say that you’ll be able to wash the gray out of your hair within the next few years. Dr. Bruno Bernard, head of L’Oreal’s hair biology research team explains that hair turns gray when melanocytes, pigment-producing cells, stop working properly. Bernard and his fellow researchers have found that these non-functioning cells lack a certain enzyme known as TRP-2 and they’re planning further studies to determine how to reactivate this enzyme’s action on hair follicles. If successful, this treatement could allow us to keep our hair color for longer, or maybe even restore color back to gray hair.

If you want to read more, here’s a more detailed discussion of Bruno’s theories on hair biology.

The Beauty Brains bottom line

This is cosmetic science at its finest – solving hair care problems with innovative technology. But unfortunately this technology certainly won’t be cheap! And because you have to wait for your hair to grow out to see a difference it’ll take a while to see a change. We wonder would it take to convince a person to use a product like this that is very expensive and that could take weeks or even months before it really shows results. Would it be word of mouth from a friend? A review from a beauty mag or website? Maybe some kind of legitimate references from an independent authority? Or, in extreme cases would it even take a prescription from your doctor?

What would it take for you to use a product like this? Leave a comment for the rest of the Beauty Brains community.