The Left Brain updates:
I created quite a stir in the world of silk pillow cases last year when I tried to answer the question “Are Silk Pillow Cases Good For Your Skin?” (Follow the link for the original post and all the entertaining comments.)
Silk from a sow’s ear?
According to the ASA (the UK organization that enforces British advertising laws) it looks like I was right. Cosmeticsdesign reports that they have ruled that Direct Beauty Products have not adequately supported their advertising claims that their silk pillow cases have anti-aging properties. A key issue was the lack of support for minimizing wrinkles. In this particular ad, the company even went so far as to imply that cotton and polyester pillow cases are a major cause of aging, second only to sun damage!
Despite the fact that the company presented a study from the American Academy of Dermatology suggesting that silk pillowcases might reduce sleep lines and wrinkles, the ASA upheld the complaint and said the advertisement must be removed from circulation. It’s nice to see a governmental body looking out for truth, honesty, and the scientific way! Now if the ASA could just go after Kinoki Detox Foot Pads.