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Why is Lancome more expensive than l’oreal?

Shelley Ann Asks…If L’Oreal ownes Lancome, why the heck is the price difference SO high? I recently received a foundation sample from Lancome and absolutely loved it. I went to the Lancome counter at Macys. . . the 0.85 oz full size product was $35.00. Yikes! The sales gal told me in France L’Oreal was at the department stores behind the counters and Lancome products were sold at France’s Walmarts, Target’s, and Walgreen stores. So what is up with this?

The Right Brain responds:

We can think of at least four different reasons why two different brands by the same company would be priced differently.

Reason 1: Higher quality = more expensive

In some cases there really is a difference in quality between brands that just justifies a different price.F or example, the Alberto Culver company used to make both VO5 shampoo and Tresemme shampoo. Tresemme shampoo was more expensive because it used richer surfactants and it more contained conditioning agents. The difference in performance justified a price difference.

On the other hand, we also know for a fact that large companies share formulations across different brands. In that case there may be low and high cost products using the exact same formula. When that happens the difference is based on pure marketing because the parent company wants one of the brands to be more prestige. The marketing position may vary across different regions like your example of L’Oreal being sold at Walmart in France. (By the way is it just me or is the idea of Walmart in France really funny? Also we’re pretty sure that if there was a Target store in France it would be pronounced “Tar-zhay.”

Anyway, the only way to tell for sure if the same formula is used across different products is to compare the ingredient list side-by-side. If you have any specific products you’re interested in we would glad to review them for you, just leave a note in the comment section.

Reason 2: More fashionable color choices = more expensive

Even though the basic chemistry may be the same, companies do charge more for brands with more fashionable colors. (At least in the case of color cosmetics.) For example we’ve heard that the color choices between L’Oreal and Lancome are different and that may be driving the difference in price.

Reason 3: More elaborate packaging = more expensive

A large part of the expense of any cosmetic product is the package. So, if Lancome uses more colors of ink, more expensive dispensing mechanisms, or even higher-priced design elements (like metallic accents) that could drive its price higher than the comparable L’Oreal product.

Reason 4: More marketing = more expensive

Of course it could be all these things combined with marketing that accounts for price differences between the ads. More advertising, promotions, celebrity spokespersons all add into the selling price a brand.

The Beauty Brains bottom line

What’s in the formula is only one small factor in determining the selling prices of a beauty product. The magical manipulations of marketers has a much greater effect.

Comments on this entry are closed.

  • laura spodek August 21, 2014, 2:15 pm

    What is the difference between Lancôme Renergie lift multi action and Loreal Regenerist multi action

  • Swapna November 13, 2014, 9:35 am

    Is Lancôme dual finish make up powder better than Loreal’s infallible?

    • Randy Schueller November 13, 2014, 10:54 am

      If you can post the ingredients for each product I’ll take a look at them.

  • Dawn DeAngelis December 20, 2014, 11:50 am

    Does Loreal hava a product that preforms the same as Lancome’s artliner?

  • Mya January 1, 2015, 1:13 am

    I love Lancome products. I have tried them all. I have used Loreal also. Loreal is much heavier and does not last as long.

  • B Fulford January 29, 2015, 9:00 am

    does L’Oreal make a serum comparable to Lancome

  • Toula Colovos February 18, 2015, 1:58 pm

    I have been buying Renergie by Lancome for more than twenty years and paying about 104,00 dollars per jar of 2.5 oz.
    I do not know if it is a matter of genes or the brand but the results are excellent.However, since I am aware of L’Oreal and Lancome being the same company I wonder if I should move to L’Oreal Renergie, if they are the same.

    I do hope youcan answer me as soon as possible because Lancome has a special here in California till the 23rd of February

    Thank you

    T. Colovos

    • Randy Schueller February 18, 2015, 4:02 pm

      Try a bottle of the L’Oreal product and see if you like it! You could save some money. You could even do a half face test where you try each product on your face at the same time so you can compare them better.

      • Jean Guilbault April 24, 2017, 8:18 pm

        Hi I’ve bought Lancôme Renergie Day Cream for years, but wow its way too expensive for me to buy now!
        Is there a Loreal product with the same texture and results?

        • Randy Schueller April 25, 2017, 8:15 am

          I took a quick look but didn’t find anything. If I come across something I’ll let you know.

  • Dolly March 20, 2015, 9:20 pm

    I use Lancôme lift makeup. The shade is (lifting Clair). There are these numbers on the bottom of the bottle…..30c. and 18j201. My question is what shade would that be in Loreal?

    • Randy Schueller March 21, 2015, 7:23 am

      Hi Dolly. I’m not familiar enough with their product lines to know if there’s an exact match but maybe one of our readers will be able to help you out. Good luck!

      • gail omalley October 26, 2015, 10:27 am

        Randy never has an experienced answer. What’s he got to do with this. He doesn’t use the products. How do we get a straight answer. If he’s the expert. Can t he look at the ingredients. It’s a reasonable question

        • Randy Schueller October 26, 2015, 5:46 pm

          Hi Gail. When you say that I “never have an experienced answer” if you mean that my answers are never based on using the product, then that’s true for color cosmetics. I don’t wear makeup.

          But, just for the record, I never said Dolly’s question was unreasonable. It’s just impossible to answer solely based on looking at the ingredients because pigments can be mixed in different concentrations to create hundreds, if not thousands, of shades.

          Perhaps someone who’s used this product and is familiar with similar shades from other brands might be able to help her.

        • Kelly August 27, 2019, 10:58 pm

          If you don’t like the answers then why read it least he let us know it’s a chePer option and told the truth like so many pretend to know and lie not being rude but that’s not called for

        • Molly July 26, 2020, 4:40 pm

          I agree, he never has an answer and seems like he does little or nothing to compare. Of course that is to be expected as they want you to purchase the more expensive products that probably does have the same ingredients. He should not say he can answer when he can’t deliver an answer.

      • Sheryl October 30, 2017, 9:56 pm

        The numbers on the bottom of the bottle are batch numbers. Clair is one of the lighter shades sorry I don’t know what it translates to in loreal. Thank you your lancome beauty advisor.

    • Jacky June 12, 2017, 3:09 am

      Hey Dolly

      You asked about the numbers on the bottom of the bottle being “30c. and 18j201”, well this is what it means. The 30 is the intensity shade from 1-5 and the C is for cool, pink undertones. The other number, 18J201, is the batch number for the makeup from the manufacturer. I am a Lancôme Counter Manager/Beauty Advisor.

      • Randy March 23, 2020, 2:27 pm

        I am reading this 3 years later and found your reply very useful. Thank you!

  • LenaC April 9, 2015, 8:25 am

    Speaking from France and hailing from North America, what the sales girl said to the person who submitted this question is just silly. The positioning of Lancome vs. L’Oreal here is exactly the same as in the US/Canada. Lancome is clearly marketed as more high-end, and I have yet to see it at any “Target equivalents”, etc.

  • alisha July 12, 2015, 7:37 pm

    It has absolutely nothing to do with packaging and all that other nonsense. There is a definite reason why Lancome is triple the price as drugstore brands and also has nothing to do with formulation but with the purity of ingredients. Like buying an avacodo from walmart vs publix…its about quality if ingredients not formulaton

    • Randy Schueller July 13, 2015, 8:12 am

      Hi Alisha. I’m sorry but if you believe that packaging and “all that other nonsense” like marketing has nothing to do with the price of cosmetic product then you’re sadly misinformed about the beauty industry.

  • Noelle October 12, 2015, 1:48 pm

    I just know that the “snobbery” of many of the Lancome sales staff can be outright obnoxious. I sold Lancome, myself, for one year, and if ANYONE had a return for ANY reason, I still treated them like Gold. Yet instead I felt treated like some low-life criminal. It is MY BUSINESS if I want to return ANYTHING! Lancome is so darn expensive, that after being treated that way, I have decided to try switching to L’Oréal. I bought a L’Oréal sirum, day cream, eye cream, exfoliator, toner, and two different cleansers. So far I am quite impressed! It also smells wonderful and I love the packaging! Lancome, you better get it together and learn to treat your clients more like ROYALTY if you are going to charge them royal prices! Good bye, Lancome! I don’t care how good a product is…if I am treated like crap, I simply WON’T BUY IT! Amen!

    • Sandra October 1, 2017, 5:37 pm

      I have spent 50 years buying the more expensive brands.
      I have been comparing expensive brands VS less expensive brands owned by the the same company.
      I am THRILLED that I have found a Primer, never heard of using one before, by L’Oreal called “MAGIC LUMI” Light Infusing Primer.
      I have lots of wrinkles & fine lines from years of living in the sun and from normal aging.
      I use the Primer on my cheeks and just below to accentuate the area, always a very small drop on my finger, circling gently up and out.

      I look younger! So shocked.
      I wear it alone and also under my makeup, Neutrogena Hydro Boost 50 ( I am fair skinned & grey hair).

      After 20 years of buying Estee Lauder, they dropped the line for dry, older skin and made another suggestion. Bad idea! I looked dry and aged! I tried Lancome & MAC too. No difference in lines or wrinkles.
      I live in a very dry State, Montana, and need moisture on my skin and in my body. I drink 128 oz of water daily & that also helps my skin.
      I buy my products on Amazon & have no problem if I need to return a product as they credit my payment method b/c they don’t usually want a facial product back once it has been used. At least, that’s my experience.
      L’Oreal feels Good, makes my skin look better & is affordable.

    • Elizabeth Lawrence May 25, 2019, 4:25 pm


      I’m late to this party, but I still wanted to chime in on your comment. I couldn’t agree more about the snobbery and condescension that hang like black clouds over the Lancôme counter and those staffing it. I use both Lancôme and L’Oreal products; it depends on which has the color I want or better applicator, etc. After a terrible experience with the rudest salesgirl (and I say girl rather than lady because ladies don’t behave so badly) I started purchasing my Lancôme products through their online store. I love the online store and they often have the exact same “get this bag and get these products for $X when you spend $X” deals. You also wrack up points by using the online store that can be “cashed in” for products. I have never received a damaged product from them, either. Despite shipping in the height of summer’s heat in east county San Diego, I haven’t ever received lipstick that was even the least bit melted. The online support is also excellent and the people you do business with online at Lancôme DO treat their customers like gold.

      As for that salesgirl, I lost my ladylike behavior. There was a skin product I had loved, but I found it had been discontinued when I went to buy another bottle. It had a lovely, very light citrus scent and it wasn’t gooey, gummy, or heavy, either. After putting it on, it felt like there was nothing there within two or three minutes. Such a disappointment that it was gone forever! That girl kept pressing and moved on to badgering me to buy the new “better” product, but it was thicker, gooey, and had an oppressively heavy scent. Throughout the twenty minutes I was there picking out the products I wanted, that girl kept shoving that “better” product on me and she treated me as though I was a moron for not immediately jumping to purchase it. So there I was with over $700 in cosmetics ready to be rung up and despite my literally telling her “shut your mouth, do not say one more word about that ‘better’ product,” she barreled right on. I said that if it was that great then she wouldn’t need to bully anyone into buying it. I said that if her job security was tied into her ability to sell a certain amount of products then she was in deep trouble. I concluded by telling her that she shouldn’t treat customers badly just because they can afford to buy the products she sells but can’t afford to purchase for herself. (That was horrible of me to say!) I walked away without my Lancôme, went home, went online, and had everything delivered to me without the mental pain of dealing with a rude little girl. If it weren’t for the online store, I would have followed in your footsteps and stuck with the L’Oreal version of products.

  • Noelle October 27, 2015, 9:32 pm

    Hi again, just wish to share another two weeks later after DROPPING Lancome and WOW, God as my witness, my skin has improved immensely! As I said above, I purchased ALL L’Oréal products only, and man, this is the first time I have really seen my scarring from acne almost completely disappear! Not kidding. Even a harsh frown rinkle on my forehead has softened. I had tried a serum from Lancome that didn’t improve it, and it was over $100. Yet along with all of the same L’Oréal products, and the “Age Perfect cell renewal” serum ($24), I am seeing huge results. See ya, Lancome…wouldn’t want to be ya! Thank you, L’Oréal.

    • applejacksandmilk October 26, 2016, 6:24 pm

      Noelle- Lancome and Loreal are made by the same company. You haven’t left Lancome behind- you’re still supporting the parent company and using products that are probably made using the same science. Granted, cheaper due to packaging and marketing. But you are still supporting the same parent brand.

      • Jackeline June 12, 2017, 3:14 am

        You beat me to it. L’Oreal and Lancôme are under the same umbrella. To be honest, there is NO such thing as a BEST product. Why? Everyones different. Proactive might work for some and it may dissappoint others. Luckily you had a skin type drug store brands can treat. Others PAY the price for better formulated products because it does well for their body chemistry. Its not rocket science but it is chemicals, think about it… Not everyone can wear the same perfume and smell the same bot everyone can use the same product and get the same result.

  • Anna Stanley December 30, 2015, 10:12 am

    I also have been told that packaging has a lot to do with the price we pay. Yes, Lancôme owns L’Oreal. I personally have always loved Lancôme bug the price makes L’Oreal very appealing to try.

    • Randy Schueller December 30, 2015, 2:44 pm

      It’s true, packaging is often more expensive than the formula!

      • Kimmie February 5, 2016, 5:06 am

        I’m “sort of” an insider but with a different cosmeceutical company. I can tell you with 100% certainty that packaging, marketing, branding, etc are the drive behind inflated pricing for a similar or even identical product. You’re spot on.

        • Randy Schueller February 5, 2016, 8:05 am

          Thanks Kimmie!

          • Dondinha August 2, 2020, 3:06 pm

            I’m using Lancôme products for about 2 years and I love it , will like now to try L’Oréal due to price of Lancôme. Is L’Oréal also good for black African skin?

          • Perry Romanowski August 6, 2020, 12:23 pm


    • J February 20, 2019, 1:48 am

      I need to correct my error. Mac is owned by Estée Lauder. L’Oreal, owns 39 in total like Lancome, Maybelline, and Garnier; Estee Lauder owns not just Mac, Clinique, and Bobbi Brown but also cheaper brands sold at Kohl’s (Flirt1 and American Beauty).

  • Lisa February 3, 2016, 4:17 am

    Does anyone know if Loreal has a foundation similar to Absolue makeup absolute replenishing cream? I love it and have such crazy skin and it works perfectly but the price, $68! Thanks everyone!

    • Randy Schueller February 3, 2016, 8:06 am

      Hi Lisa. If you post the ingredient list for the product you’re interested in, I’ll take a look.

      • Kate August 8, 2016, 8:01 pm

        Randy, instead of asking the poster to list the two products’ ingredients lists, why can’t you do that? I’m sure ypu have access to those in digital form and it would be an easy cut and paste and answer process for you, whereas the poster has to either type in or photo and post the lists. It seems you’re not all that interested in actually answering questions.

        • Randy Schueller August 9, 2016, 8:10 am

          Hi Kate. You’re right, I could look up the ingredient list myself but here’s why I don’t: Each question we receive can take up to several hours to research (yes, some are quickies but others take quite a while.) In fact, we receive far more questions than we can answer.

          It can even take a while to track down an ingredient list, especially if the company doesn’t list it on their website. So, if I have to look up the ingredients of every product that people ask us about I would be able to answer fewer questions. If the person submitting the question can provide the ingredient list it saves me a lot of time and allows me to respond to more people. I know it’s more work for them but this is a free service after all. Thanks for understanding.

  • sarah February 5, 2016, 3:55 pm

    Loreal is the umbrella brand for lots of companies including ysl, armarni, and urban decay. All completely different and cant be compared.
    Same as in any industry you pay for quality ingredients, scientific research and luxury packaging.
    Loreal have cheaper versions available for those on a budget. But if you can afford the best then that’s up to the individual

    • Randy Schueller February 5, 2016, 4:03 pm

      You have a good point, Sarah, but remember that big companies will often leverage formulas across multiple brands. The bottom line is that you have to judge each product on the merits of its ingredients and not the brand name or price.

  • Julie February 13, 2016, 11:57 am

    Clearly ambiguity and contradiction:
    Randy Schueller October 26, 2015, 5:46 pm
    But, just for the record, I never said Dolly’s question was unreasonable.
    “It’s just impossible to answer solely based on looking at the ingredients” because pigments can be mixed in different concentrations to create hundreds, if not thousands, of shades.
    CHECK OUT HIS POST FEB 3 2016 8:06 pm saying:
    “If you post the ingredient list of the product you’re interest in, I’ll take a look”.

    I detect an “Oooooops” lol

    • Randy Schueller February 14, 2016, 8:19 am

      Hi Julie. Please let me clarify.

      Dolly asked me to tell her what shade of L’Oreal would correspond to a specific shade of Lancome. I told her that’s difficult/impossible based on looking at the ingredient list because of the way pigments are combined.

      Lisa asked is if L’Oreal has a foundation similar to Absolue makeup absolute replenishing cream. I assumed she was looking for a similar base product (rather than a color match) so I asked to review the ingredients. You can tell if a base formula is similar because the “backbone” of the product. That’s much easier that determining if two colors are identical just by looking at the list of ingredients.

      I hope that makes sense and I’m sorry if I confused anyone.

      • applejacksandmilk October 26, 2016, 6:26 pm

        You’re doing a great job, Randy.

  • Greta February 17, 2016, 6:36 am

    As an esthetician, I can tell you that make-up artists use all brands of cosmetics. Whatever works best is what they use . . . even if that is Maybelline. Regarding Lancome vs. L’oreal, you really need to try each brand and see what you like best. Many types of items are probably just fine if you buy L’oreal. Their mascara is excellent, and since you need to change it out every month, why spend the big bucks? Ingredients in cosmetics tend to be very similar, so don’t let that dissuade you.

    That being said, I have VERY fair skin, and cannot find a foundation in L’oreal’s line that is light enough for my skin. I found an excellent brand in Lancome’s line. It covers very well, matches perfectly and I don’t even have to use concealer with it. BUT, this is one product in my entire repetoir of cosmetics that I use an expensive brand on. It is $47. Ouch! But if that’s what it takes, then I’ll bite the bullet for that ONE item and visit the drugstore for the rest of my items.

    • Kate August 8, 2016, 8:03 pm

      Good idea!

    • April March 2, 2017, 9:09 am

      I also used to use Loreal Visible Lift foundation until I discovered Lancome Teint Idole. I could never find the exact right shade in the Loreal, and it didn’t provide quite as much coverage as I like, though it was excellent for a drugstore brand. I completely agree with the $47 price tag being worth it for this one item… Full coverage and such a wide range of shades! While I’ve been pretty successful in finding drugstore versions of everything else, this is the one item I don’t think I could do without!

  • Denise, L'Oreal User March 7, 2016, 10:35 am

    Many years ago, a broadcast network primetime news show did a piece on drug store versus department store makeup. I can tell you what this columnist here is telling you is the same as the conclusions that report found. It actually had ingredients tested and compared. While formulations may not be exactly, 100% the same, they only differ in minute ways. The price difference is truly marketing. You may prefer a fragrance in the product or texture. If that’s worth the price difference, then unload your wallet to the company of choice. Granted I believe there are lines of makeup worth spending for when you need them on certain occasions. That is my personal indulgence, however. Everyday makeup and skincare need not cost a fortune.

  • Angie March 15, 2016, 1:50 pm

    I have been using Lancome Bienfait Multi-Vital Lotion but it’s $50 a bottle so I am trying to find a cheaper alternative. I am wondering if the Loreal Age Perfect Cell Renewal Lotion is similar.

    Ingredients for Bienfait:

    Ingredients for Age perfect:

    For what it’s worth, I didn’t think your previous answers were confusing at all 🙂

    • Randy Schueller March 16, 2016, 8:29 am

      Hey Angie. Actually these formulas are very different. For starters the Bienfait is a sunscreen (drug) which makes it more expensive. Second, the “backbone” of the two products are very different. Not to say that the Age Perfect product is bad but it may not be a good replacement. I guess you’d have to try it to find out how you like it.

      PS Thanks for your comment about our previous answers!

  • Cass May 17, 2016, 8:19 am

    Can you supply examples of literal and Lancôme products that are similar that you already know of ?

    • Randy Schueller May 17, 2016, 2:53 pm

      I don’t have any examples off hand but if you have two products you’d like us to compare just send me a link to the ingredient lists and I’d be happy to review them.

  • Duhha May 22, 2016, 12:36 pm

    Or maybe it’s just the simple fact that cosmetic and beauty product companies know that most women are suckers for such products and marketing, and will actually pay ridiculously high prices for chemicals and poison to put on their faces and bodies.

    • Randy Schueller May 22, 2016, 2:19 pm

      Poison? Seriously? You REALLY think that cosmetics contain ingredients which are poisonous when used as intended? I’d love to see some proof of that.

      • margeaux August 23, 2016, 2:42 pm

        Hi Randy, yes, I have researched ingredients and found a few that are carcinogenic; I would have to dig my notebook out to say which ones they are. Both were found in breast tissue and both were in a product that said organic. Research all ingredients, which takes time, yet a must if one wants to know. Most likely they are used as a preservative.

        • Randy Schueller August 23, 2016, 10:10 pm

          First of all, just because a cosmetic ingredient was found in breast tissue does not necessarily mean that it is carcinogenic. Please understand that toxicology is a VERY complex science and the experts in the field (who know much more than you or I) have not been able to proof there is concern in most cases. If you can cite credible evidence that specific cosmetic ingredients are dangerous, then we can have a serious discussion. Otherwise, I believe you’re just scaring people into using products that may be even LESS safe (by avoiding preservatives, for example.)

  • Monica July 7, 2016, 12:52 am

    Hi Everyone …. I use to buy expensive makeup at 1 point in my life after losing my job I had to settle for products from stores like Walmart , Target, CVS & Riteaid I discovered Loreal and let me tell you that’s all I buy now in every makeup product I use all the different formulas in Loreal’s products I’m happy with all of them . I’m now working again and have a good job but I’m staying with loreal because why waste money on high end products when loreal’s products are amazing . I strongly suggest trying all there lines of products you won’t be disappointed 🙂

  • Beverley July 18, 2016, 7:26 am

    I am 62 and just started using the lancome products. I have sensitive skin and dry. I found the lancome very expensive. Is there anything as good but less money. Genifique, Renergie lift multi action day and the night and the eye, toner and the calatee confort.

  • Martha August 18, 2016, 7:09 pm

    I’m French. No Walmart, Target in France. We have Monoprix. Carrefour. Would love Target, but Walmart …NON!(NO)

  • Paula August 18, 2016, 8:46 pm

    Hello everyone, I found this page after I received a sunblock face lotion from Lancome . I put it in my drawer and it just so happened that I had a similar bottle from L’oreal also. The two bottles are identical, SPF 50, face sunblock. L’oreal’s has an orange bottle and Lancome has a white one. This is the only difference. The ingredients are exactly the same compared side by side.
    I purchased L’Oreal bottle at Walmart on clearance for $6 and just saw Lancome is listed for $39 on the website. Huge difference.

    Now I’ve been using Lancome for almost 10 years and I love the smell of their products. I recently tried a L’oreal loose powder and I had to return it because I couldn’t stand the smell. It didn’t smell bad but I just didn’t like it. I am willing to pay more for enjoying the experience. I buy foundation once a year so on things you don’t buy that often, I think it’s worth spending more, even though they might have the exact same ingredients as the lower end brands.
    It’s important to like how it makes you feel, make-up or shoes or clothes, you name it. You don’t have to go telling people left and right that you are wearing expensive products. But it give you confidence and You know it’s the real deal.

  • Sue November 14, 2016, 10:17 am

    As far as a company making several products under different names, I used to work for a major hearing aid company. We made them under different names and even generic ones with no name…..they all were made by the same techs using all of the same parts….the only difference was the name put into the shell…

  • Ingrid November 20, 2016, 12:59 pm

    I have discovered korean skin care products, incredibly beautiful for a fraction of the price of high end products. They smell and feel very natural and leave the skin dewy and supple.

  • Angela Wedge December 16, 2016, 9:24 am

    Marketing makes us all have that burning question in the back of our mind, “is this expensive product really the real deal? Or is it another scam? That is the burning question asked by millions. I to ask that question about lancome vs loreal. In my experience with lancome’s mascara vs loreal, lancome hands down made my lashes reach my eyebrows! I was blown away by the quality of lancome definicils mascara, and it was silky, and didnt burn my eyes at all, almost like it was made to mix with most human beings eye and lash chemistry, unlike some others i have used. And it delivers miraculously beautiful lashes that were after, and theres a huge difference in many ways, now that being said about their mascara, i still believe maybe other products are simular, but wich ones is my burning question. I wanna save money too!

  • Stephanie December 29, 2016, 1:01 pm

    I am so excited to have found this page. Lancome stopped making visionnaire foundation, which was the ONLY foundation that didn’t break me out and matched my skin perfectly!!! I don’t have ingredients because I ran out but does loreal have anything similar?

    • Randy Schueller December 30, 2016, 7:48 am

      I don’t know without ingredient lists to compare but maybe one of our other readers can help.

  • Melody January 7, 2017, 11:06 pm

    Hi Randy,

    Did L’Oréal discontinue the infallible 24 hour line? I can no longer find it, and this was the one foundation That would stay on all day. I see that Lancôme makes a similar product for a lot more money, and may end up biting the bullet, especially if it’s similar to L’oreal’s infallible line. Thanks!

    • Randy Schueller January 8, 2017, 8:20 am

      Hi Melody. I’m sorry but I don’t have any inside info on the Infallible line. If you can’t find it anywhere (especially on their website) then it’s probably gone!

  • Dean oliver January 15, 2017, 7:55 pm

    I really love lancome renergie lift multi-action. The active ingredients are avobenzone 3%, octisalate 5%, octocrylene 7%. Is loreal revitalift anti-wrinkle & firming as good a product or basically the same? Active ingredients ensulizole 2%, octinoxate 7.5%

    • Glenda November 8, 2017, 8:38 am

      Hi Randy,
      You didn’t respond to the post dated 01/15/2017. I am quite interested in knowing the answer, I have been using Lancome Renergie Lift for many years. “I really love lancome renergie lift multi-action. The active ingredients are avobenzone 3%, octisalate 5%, octocrylene 7%. Is loreal revitalift anti-wrinkle & firming as good a product or basically the same? Active ingredients ensulizole 2%, octinoxate 7.5%”

  • Gale Simonis January 20, 2017, 12:01 am

    I just love a Lancôme l’absolu lipstick named “Spice pink” and it is now discontinued. Is it possible that I might find a similar shade in a L’Oreal lipstick OR maybe in Lancôme under a different name in a new line of Lipsticks??

    • Randy Schueller January 20, 2017, 12:49 pm

      You might, it’s certainly worth checking it out.

  • Rma February 5, 2017, 5:32 am

    The laws governing cosmetics and personal care products are so limited that known cancer-causing chemicals are legally allowed in personal care products.

    Not listed on ingredient labels, 1,4-dioxane is a contaminant linked to cancer found in products that create suds, such as shampoo and liquid soap.

    Acrylates (ethyl acrylate, ethyl methacrylate, and methyl methacrylate) are ingredients found in artificial nail products. We are mainly…

    A chemical linked to cancer, benzophenone is used in cosmetics such as lip balm and nail polish to protect the products from UV light.

    Concerns about organ-system toxicity and endocrine disruption led the European Union to prohibit the preservative butylated hydroxyanisole (BHA) from cosmetics.


    Carbon black is a dark black powder used as a pigment in cosmetics such as eyeliner, mascara and lipstick that has been linked to increased incidence of cancer.

    Coal tar is a known carcinogen found in shampoos, soaps, hair dyes, and lotions.

    Diethanolamine (DEA) is a type of ethanolamines, chemicals widely used in cosmetics. The European Union prohibits DEA in cosmetics due to concerns about formation of carcinogenic nitrosamines.

    Cancer-causing formaldehyde and formaldehyde-releasing preservatives are often found in shampoos and liquid baby soaps.

    Many products list “fragrance” on the label, but very few name the specific ingredients that make up a “fragrance.” This lack of…

    Homosalate is a widely used chemical in sunscreens and skin care products with SPF. Homosalate is a potential endocrine disruptor and…

    One of the most toxic ingredients used in personal care products, hydroquinone is primarily associated with use in skin lighteners marketed to women of color.

    Heavy metals like lead, arsenic, mercury, are contaminants found in a wide variety of personal care products including lipstick, whitening toothpaste, eyeliner and nail color.

    They may be hard to pronounce, but they can be even harder on the body.

    Mica is a naturally occurring mineral dust often used in makeup foundations, as filler in cement and asphalt, and as insulation material in…

    A serious concern for nail salon workers and pregnant women, nail polish removers are linked to reproductive harm and organ toxicity.

    Nitrosamines are impurities linked to cancer that can show up in a wide array of cosmetics ingredients—including diethanolamine (DEA) and triethanolamine (TEA)—and products.

    An endocrine disruptor that mimics estrogen, octinoxate is found in hair color products and shampoos, sunscreen, lipstick, nail polish, skin creams

    All information was found on the site below
    – See more at: http://http://www.safecosmetics.org/get-the-facts/chemicals-of-concern

    • Randy Schueller February 5, 2017, 8:50 am

      Please check your facts before posting misinformation like this. We’ve discussed most of these ingredients in the past and we’ve explained why safecosmetics.org contains biased information that does NOT reflect the scientific consensus. Please people, be brainy about your beauty and don’t fall for all this fear-mongering!

      • Misty July 24, 2017, 8:14 pm

        I’m sorry Randy and say this with all due respect – unfortunately, you are in absolute denial when stating that
        “We’ve discussed most of these ingredients in the past and we’ve explained why safecosmetics.org contains biased information that does NOT reflect the scientific consensus. Please people, be brainy about your beauty and don’t fall for all this fear-mongering.”
        You should be ashamed of yourself for misguiding your readers. The US has one of THE worst cosmetic regulation policies in the world. You should encourage your readers to research and seek truth for themselves, rather than negating someone else’s attempts to help others live above the pathetic standards of the US – who in fact has the highest cancer rate in the world. Clearly, you’re not the one using the toxic products, so you don’t care to do the research. Everyone should download the phone app, “Think Dirty” (the “dirty” is referencing potentially toxic ingredients used in cosmetics.) Another great resource is (Environmental Working Group) EWG’s Healthy Living app. I am more than happy to provide “scientific consensus” information.

  • Jean February 11, 2017, 9:00 pm

    How does the quality of Avon skin care & makeup compare to Lancomb or Estee Lauder?

    • Randy Schueller February 12, 2017, 9:00 am

      It’s tough to make a blanket statement about a company’s entire product line. I think Avon makes quality products but I would have to compare ingredients between two specific products before I could provide much helpful information.

  • lynn hassouna February 14, 2017, 1:08 pm

    Dear Randy and All,

    As someone in the “mature” range of age, I have had the opportunity and the means to try almost every product there is – from serums, moisturizers, foundations, sunscreens and concealers, to cleansers to get them all off!
    A week ago, I decided to try a new foundation because most of the ones I have tried run when my eyes tear up or irritate my skin. I bought L’Oreal Visible Lift with Serum and Vitamin C; to my amazement, not only was it light, moisturizing, and visually smoothing, but also I could use it under my eyes as a cover-up! No tearing or itching! I have tried Lancome, Christian Dior, Channel (Vita Lumiere), Charlotte Tilsbury,Clairins, Givinchy , Clinique, and Vichy…… not one of these matches the quality of L’Oreal visible Lift Serum foundation. I wore it to bed last night to see if it smeared, bled or wore off and I woke up looking the same as the evening before. I’m going to experiment with a few colors – soft ivory is perfect for me in the winter, but will try classic ivory and natural beige for Spring/Summer. I cannot express how delighted I am with this foundation! I use it over Claudalie premier cru and it melts into my skin. This is the first review I have ever written. (I am not a salesperson or agent for any brand)

  • lynn hassouna February 14, 2017, 1:21 pm

    For those over 60, try the Fresh Creme Anciene eye cream/ balm under the L’Oreal Visible lift serum foundation around your eyes….. the Fresh brand has this cream manufactured by monks, using all natural products – so they claim…. I can testify that this combination does not irritate the sensitive eye area.

  • Tarrah June 14, 2017, 9:19 am

    Doesn’t L’Oréal and Lancôme test on animals? It’s a requirement to sell cosmetics in china… and both brands are sold in china… right? Disgusting in this day and age. Money is more important to these brands than an innocent beings life.

  • Deborah D Garr January 23, 2018, 11:33 am

    I am currently using Lancome Renergie lift makeup which costs me $50.71 for 1.0 0z. My hairdresser told me the exact same thing was made by L’oreal only for a much cheaper price. Is the product the same?

  • Diana November 23, 2018, 2:00 am

    I live in Europe and I can tell you 100% that Lancome is sold only at higher end stores and Department stores. Be it France, Spain, Austria, UK or anywhere. The girl at the counter was completely wrong. L’oreal is sold at the Walgreens and CVS equivalent stores.

  • Jane Kailey January 11, 2019, 7:22 pm

    I dated a sales rep for Lancôme. She told me that Lancôme products and L’Oréal products are identical.

  • Vilma Kline January 14, 2019, 10:45 am

    Is L’oreal’s primer the same as Lancome’s LaBase?

    • Perry Romanowski January 21, 2019, 6:47 pm

      Not sure. You’d have to post the ingredient list to get an answer

  • Faith Knight May 4, 2020, 7:08 am

    Compare lancome High Resolution and Absolute to loreal age perfect moisturizers.