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Cure Natural Aqua Gel – look at the label

I have to admit this best selling product on Amazon.com baffles me.

It’s allegedly the top selling exfoliator in Japan. Exfoliators, as you probably know, work typically work in one of two ways: by chemically loosening dead skin cells with an alpha hydroxy acid or similar chemical. Or by mechanically removing dead skin cells with an abrasive particle like a walnut shell or a polyethylene bead.

This product contains neither type of ingredient. It does, however, contain “Activated Hydrogen Water.” I don’t know what it’s activated with but I’m certainly happy to see that they’re not one of those nasty non-hydrogen based waters.

In addition it contains glycerin, a couple of polymers, and some quaternary ammonium compounds. Based on the ingredient list I’d expect this to be a better hair conditioner then it is a skin exfoliator.

Cure Natural Aqua Gel Ingredients

Water (activated hydrogen water, non-acidic and purified), glycerin, acrylates/C10-30, alkyl acrylate crosspolymer, dicocodimonium, chloride, steartrimonium bromide, aloe barbadensis leaf extract, gingko biloba extract, rosmarinus officinalis/rosemary leaf extract, butylene glycol.


  • Best selling exfoliator in Japan
  • Free from preservatives, fragrance, artificial coloring or alcohol
  • Contains 90% revitalized hydrogen water
  • Contains natural plant extracts from aloe vera, gingko, and rosemary
  • Must-have basic skin-care product to prevent enlarged pores, blackheads, pimples, blemishes and dull skin tone.

I’m not sure why you’d want to but you can buy Cure Natural Aqua Gel 250ml – Best selling exfoliator in Japan! using the link below and you’ll be helping to support the Beauty Brains. In fact, you can buy ANYTHING with our link and it will still help. Thanks!

Comments on this entry are closed.

  • Rae February 15, 2014, 10:06 am

    I tried this and it balls up. Maybe the exfoliation happens after the product balls up and you continue to massage it.

    • Randy Schueller February 15, 2014, 10:22 am

      Rae: The balls are formed as the water evaporates and the acrylates polymer comes out of solution. (Some products like this claim that the “balls” are actually the dead skin cells but that’s not true.) I suppose the balls could give some degree of exfoliation but I wonder if they’d work as well as particles specifically sized for that task.

      • Rae February 16, 2014, 6:00 pm

        @Randy, some people think that, but I’d be scared if that much skin is coming off. Well, it does claim to be gentle, and is advised to be used everyday as opposed to 2 to 3x a week with other exfoliators.

        I probably won’t buy this after I finish the sample though. It just doesn’t fit my needs as an acne-prone person.

      • Charlie February 10, 2015, 11:34 am

        It is balled up skin. If I apply the product on my cheeks where there is less oil and dead skin, no balling occurs. If I apply on my nose or forehead where I have more oil and dead skin, balling occurs. Balling also occurs when I apply on my neck where I have a lot of ingrown hairs. The hairs are then freed when the layer of skin on top of the hair is dissolved. (Very effective for a pre-shave) I tried applying to a callous on my foot, and it pretty much completely dissolved the callous with little rubbing. Those layers of dead skin didn’t just disappear; they balled up as they were shed off. This product is so effective that it actually concerns me. I found this page while researching whether or not this was even safe to use. So, I wouldn’t recommend using more than once a week. And be sure to use it correctly for best results. 1. rinse off excess oil and dirt. 2. PAT DRY 3. Apply gel with gentle rubbing.

        • Rae February 24, 2015, 6:25 pm

          I don’t think it is skin. It seems like it’s a reaction with oil. I remember labmuffin.com doing an experiment on this. She put oil in leather and the ‘polymer’ in it balls up. No oil, no balling up.

          • Neha January 20, 2017, 2:31 am

            What about the part where he’s saying the callous in his foot disappeared?

          • Rusti August 2, 2017, 2:07 pm

            I read that article, and while my own experience tells me this is an amazing exfoliator, it made me what to experiment a little because…like a lot of people, I just can’t figure out how it works as well as it does. I’ve tried this just about everywhere on my body and also on my husband who has oilier skin than I do. From what I see, more oil doesn’t not equal more “pilling”. Barely anything shows when I use this on my husband but it works very well on my dry skin. In fact, my cheeks get quite a bit of pilling while my noise (my oiliest part on my face) gets near nothing. My elbows and hands get quite a bit on first application as well.

            I’ve used it for about 3 years now and this makes my skin texture suuuper smooth. I love it! But I want to know why it works. And that I can’t seem to find a good answer for.

    • Renee August 5, 2015, 8:51 pm

      In addition to dead skin cells, the little balls are dirt and other debris, makeup residue, and oils brought up from the pores. It may look like alot but compare it to using foundation makeup, I use about a dime size for my face and the little residue balls I see after using this product are definatly less than that, so I wouldn’t be alarmed. If after using the product if you end up with excessively painful peeling, that’s a different story, but otherwise don’t be too alarmed by the process, judge it by the results! 🙂

  • Eileen February 15, 2014, 10:47 am

    I got such a laugh out of “one of those nasty non-hydrogen based waters.” We certainly don’t have to worry about any nastiness with this product, though, as it is the real deal–it’s “hydrogen water”! LOL

    Apropos those little polyethylene beads used as exfoliators, I’m sure you guys are well aware of the legislation being proposed in New York and California that would ban the manufacture and sale of all products containing those non-biodegradable little beads. Since products are frequently reformulated, it shouldn’t be too difficult coming up with environmentally friendly alternatives. I think of it as job security for you chemists 😉

    • Randy Schueller February 15, 2014, 11:27 am

      @Eileen: It’ll be interesting to see how the plastic micro-bead issue plays out. They gained popularity because they are less abrasive than walnut shells and other similar exfoliators. Now they’re losing popularity become of their environmental impact. But rest assured some enterprising chemists will come to the rescue!

  • rozy February 15, 2014, 3:14 pm

    I don’t know why no preservatives is considered a good thing.

    • Randy Schueller February 15, 2014, 7:39 pm

      @Rozy: It’s called “Irrational Chemophobia.”

    • vanessa February 16, 2014, 10:25 pm

      Gah. Me too. I’d choose preservatives over bacteria/ fungi any day.

  • Olivia February 16, 2014, 3:41 am

    The biggest selling point from this product (from what I hear of people that use it) is that you can see dead skin ball up as you rub the cleanser over your face. I thought this post would explain this idea. I just started trying to educate myself better with product formulations and I have many questions I’m really embarrassed to ask. It’s a subject I’ve never ventured into and it’s a new found interest. I’m tired of spending money on items that leave me dissapointed

    • Randy Schueller February 16, 2014, 9:18 am

      Olivia: As I mentioned in a previous comment, it’s the acrylic polymer coming out of solution that causes the balls to form.

      • Olivia February 16, 2014, 7:30 pm

        ^ I don’t know how I missed that sorry. I got a bad facial at a spa once and never again went back for another. It left me with those pesky things all over my face, tried to say it was my skin. It was very occlusive I broke out

      • Rusti August 2, 2017, 2:21 pm

        A couple questions if you don’t mind?

        1- What causes the polymers to come out? You mentioned evaporation but then wouldn’t subsequent applications produce the same amount of polymer balled up? In my experience, after the first application there are much fewer, if any, white balls.

        2- If it is the case that is not dead skin but polymer, would it just be considered a gentle physical exfoliant at that point? It does exfoliate. My skin is undoubtedly smoother after using it.

        These are genuine questions. I’ve used this for years. My very sensitive skin handles it like a dream. But I would really like to find the answer as to how exactly how it works. Thank you!!

    • Inky Whiskers February 16, 2014, 11:53 am

      If you want to learn more about what cosmetic ingredients do for us & to us as well as how to tell fact from fiction on labels…read It’s OK to have Lead in your Lipstick! Really! I’m not getting paid or anything to say this. It’s a great book for educating cosmetic users!

  • Kaya February 16, 2014, 11:30 am

    “Nasty non-hydrogen based waters” 😀 😀 😀 😀

  • Michelle February 16, 2014, 3:21 pm

    Sorry, I am not ever going to listen to someone telling me it is OK to have lead in lipstick!!! So then add some to your dinner tonight and let us know how that went. Really.

    We are so stringent on the water we drink, and insist on cleaner water, so why would it be ok to have lead in lipstick but not in water???

    I am sticking to clean and healthier brands like LUSH Cosmetics, L’Occitane, and Glam Girl Naturals Cosmetics!!!

    • Randy Schueller February 16, 2014, 3:52 pm

      Hi Michelle. Thanks for your comment but it appears that you’re a little bit misinformed. As you can see by reading the EPA standards provided at this link http://water.epa.gov/drink/contaminants/index.cfm#one, very low levels of lead ARE permitted in drinking water. The goal is to get to zero but as long as the level of lead is below 0.015 micrograms per liter of water, no action is required.

      The important point to recognize is that THE DOSE MAKES THE POISON. We’re exposed to hazardous materials ALL THE TIME in our lives- some are natural in origin some are man made. But you can’t determine the risk of these materials unless you understand the degree of exposure. And that’s why it’s ok to have (a little) lead in your lipstick.

    • Inky Whiskers February 17, 2014, 12:38 pm

      Gotta love ignorance, it’s so entertaining. LOL

    • Thais May 1, 2016, 6:58 pm

      Lol. L’occitane’s products are about as natural as Twinkies…

      • Randy Schueller May 2, 2016, 7:20 am

        Wait…don’t Twinkies come from a Twinkie Tree?

  • Olivia February 16, 2014, 7:34 pm

    Some people are heavily invested in marketing propaganda. I am ashamed to admit I bought into the all-natural paraben nonsense at one point. I’m still alive 🙂

  • Scarlet February 16, 2014, 8:59 pm

    I heard they did an experiment where they tried to put a small drop of Cure on a surface and rubbed it using a q-tip or something and there were no residue coming out to prove that it’s the dead skin cell and not the product that forms?

    • Cyndy January 5, 2015, 10:45 pm

      Yes, I have used this product. I’m not sure what that water is that they claim, but I can tell you that I used it around my nose and chin a little too liberally, and my skin was rubbed raw. I only rubbed it in with my fingers, but I was excited and used it too many times within a two day period. After that, when my skin healed up, I used it again, but less liberally and frequently. Every time I use it, I can see my skin is smoothed out, and some sun spots on my forehead are gone, after using it a few times. I have oily skin, and my skin is not sensitive. I almost never have a sensitive reaction to any general ingredients in skin care products, so I don’t think that’s what happened. Also, I had chapped lips one day, and used it on my lips. It rolled the flakey skin right off. I would love to know what the real active ingredient is, someday. I use it on my cuticles, too. It’s been effective for me.

      • Christina October 28, 2015, 1:14 pm

        This was my experience as well. I used it really thoroughly a couple days in a row and my skin was a bit “bare” or “raw.” Not red though. I gave it a break and used it more moderately and have been using it consistently every day but very lightly for months now.

        I can get dry patches or even somewhat flaky skin and this helps get rid of that. I usually use it at night but if I notice a dry patch in the morning and I’m going to put on make up that day I’ll use it in the morning so it doesn’t show through my make up.

        I don’t know how it works. I think it’s a combination of it softening the dead skin but also allowing this texture where you can rub the skin and let the friction of your finger prints on your fingers to work against the dead skin and it rubs off.

        If I put too much gel on a spot it’s too slick to allow me to rub any dead skin off and it won’t pile up. There has to be only just enough product to have that friction against the dead skin.

        • Marie June 16, 2017, 10:19 am

          I also don’t know how this works, but it doesn’t seem like bullshit to me!! I am a model and “beauty” truly is my livelihood. Every dollar coming in and out of my bank account comes from modeling so I am constantly trying new products looking for the fountain of youth. I’m not saying this is the end all be all, but it is one of the very few products I have found that give me instant satisfaction. My skin feels so smooth and it’s hardly any work on my end! I discovered this product through my best friend who is a very talented knowledgable makeup artist in the fashion industry, she is my skin guru. When I bought it I was warned not to repeat usage immediately and reading these stories I now understand why. Anyway, you can say what you want about this stuff, but I’m convinced it’s magically shedding my face of dead skin.

  • vanessa February 16, 2014, 10:34 pm

    There are a lot of weird skin care products in the Asian Market. In fact a lot of other Asian brands have “exfoliants” similar to this.

    There is a lot of hype for a lot of weird ingredients as well – snail cream, bee venom, yeast ferment, collagen. Consumers pay a hefty amount for products with these ingredients in them.

  • Anita March 20, 2014, 7:16 pm

    Years ago I made lotions that a lot of people liked, but I stopped making them. I was using a polymer thickener, and it was gross how the product balled up on my skin. Gross!! I am formulating using nice, regular emulsifiers now.

  • Ashley November 1, 2014, 8:03 pm

    I used this today for the first time on DRY skin, and it actually is pretty amazing. Think what you will, but the balls that formed on my skin were globs of dead skin cells. How do I know? Because I tried using it again five minutes later, and no little white balls formed whatsoever! I’ve used a product like this in the past. This is not a gimmick. Don’t knock it til you try it.

  • Kitkat January 2, 2015, 9:08 pm

    I’ve done some experiments on it when I first got it. I didn’t believe about the whole “dead skin cells balling up” crap.

    Used a silicone spatula to rub the product on a clean glass surface, no balls. Tried it on myself after scrubbing my face with baking soda (exfoliated my fingers in the process), no balls.

    Tried it on my face the following week (dry skin), and it balled.

    I must say that the ingredient (activated hydrogen water) is BS. However, the product somehow works by softening the skin (with those bunch of emulsifiers), and making it easier to slough off with friction.

    I don’t normally buy it unless it’s heavily discounted. Other than that I’d stick to sugar/baking soda scrubs.

    • Marie June 16, 2017, 10:21 am

      I’m so happy to read someone tried using this product with a spatula and glass! I’ve been meaning to try this, because I think it’s the fairest test. I’m also happy to hear your results. I’ll still probably try it at some point so I can see for myself.

  • Kitkat January 2, 2015, 9:17 pm

    I also burnt those little balls. (I know I’m weird) And it smelled like burning skin (I’m a welder and I know what burnt skin smells like).

    It doesn’t smell exactly like burnt skin (when you smell fresh burns that still has the charred skin or when you burn a piece of dry dead skin), but it smells like it. It’s probably due to the ingredients.

  • Brandon January 12, 2015, 1:42 pm

    What I find hilarious is how you guys are belittling them on something that you know little to nothing about and bashing them for claims that you neither understand nor relay to the other readers here appropriately. I like how you lay down, literally, blanket statements about everything. You act as if all man-made, chemically-laced products shouldn’t be feared and are A-okay while making fun of everything that says “all natural.” You also make no effort whatsoever to understand what the company’s terminology means, nor do you show a single inkling of understanding when it comes to how their exfoliating product works. I guess spouting off your limited knowledge on a site like this makes you feel better somehow? Who knows? Do some research before you bash something. This product is tried and true…you’d know that if you had bothered to check before opening your mouths.

  • Rachel February 12, 2015, 1:05 am

    I used this stuff today on my feet. Maybe the little white balls are polymer, maybe they are dead skin, or maybe they are nano creatures from an alien race. All I know is that my calluses are gone folks. Gone. If you don’t want yours, send it to me.

    • Randy Schueller February 12, 2015, 5:59 am

      Nano creatures. Lol.

    • Renee August 5, 2015, 8:56 pm

      Hahaha… I like seeing the little balls… I makes me feel like i can see the product working. Id rather be able to slough them off than let stuff sit there and burn and evapoate my skin.Everyone can call them whatever you want.. I call them RESULTS!

  • Maria March 4, 2015, 4:00 pm

    Is it possible that the so-called water is not water at all but it contains an exfoliating agent of some description? Acid? Enzyme? Is it a requirement in Japan to provide a full ingredient list?

    Then again, it is possible that a lot of people who buy and use this stuff and experiences exfoliating effects (I don’t mean the balls), are fighting cognitive dissonance because of the hype and the price they paid. I don’t know.

    • Randy Schueller March 4, 2015, 6:20 pm

      If the product contains an acid or an enzyme, that can not be legally listed as just “water.”

  • Lisa March 11, 2015, 1:53 am

    I asked my daughter to bring me a bottle back from Japan. It works! She has keratosis pilaris on her arms. I asked her to try a little on the rash and lo and behold, the dead skin shed (in balls) leaving baby soft skin. Obviously, not a cure for keratosis, but a definite improvement. I used it on my very dry hands, and again, it was a success. Who knows what the mystery water really is. The product works and is not really that expensive. Only use it sparingly and only once a week, because too much exfoliation can be (very) irritating.

  • Ana March 14, 2015, 10:44 am

    My 2 cents. I’m black. The balls are white. They’re not dead skin cells. In fact, the only time I got white balls was when I applied it with oily lotion still on my face. Yes, if you try it again right after you won’t get the white balls because the oil is gone.

    I wil say that it has some type of chemical/astringent property. I don’t know how strictly regulated the beauty products in Japan are, but it might contain something that is not advertised on the label.

    • Randy Schueller March 14, 2015, 10:47 am

      Good logic, Ana, but the pigments that make your skin black are in the deeper layers of your skin. The upper, dead layer (the stratum corneum) is colorless.

    • Deb January 5, 2017, 9:15 pm

      There is some sort of cleansing going on with this stuff; I don’t use it often but last night when I used after a long hiatus, my skin was definitely oilier a few hours later (not a bad thing when you are older). So, I am thinking it may remove a layer of old cell/oil combination.

      • Marie June 16, 2017, 10:25 am

        I bought my bottle at a large beauty supply store in China Town, NYC. I think that means the product needs to be regulated by US standards (whatever those are) to be sold here.

  • Allegra April 17, 2015, 6:45 pm

    I’ve been using this product for about a year and half as of today. I use it on my legs before shaving, and all the ingrown hairs become exposed. I am also able to see the dead skin on my chin (there’s like a small spot) and one I use this product it’s no longer there. I don’t know, but I think it does work.

  • Carolynn April 18, 2015, 11:27 pm

    I love Cure. It exfoliates my skin so well. It’s a bit pricey but worth it. Cure leaves my skin fresh like a lactic acid peel but not as drying. I suffer from hyperpigmentation and I love what it does for my skin. I’m on my 3rd bottle of Cure.

  • Sara July 22, 2015, 9:12 am

    I have to say, I bought this when I was in Japan and miss it a lot. I would only use it between once a week/month, however it does ball up quite a lot if I have not used it for a while. It also makes my skin feel very soft – especially on my neck where I do not usually use exfoliators.
    It is expensive however it is a product I love. I cannot overly use it (sensitive skin) however it does work really well.
    I was hesitant as well before I tried it however it does work – and not just to remove the oil. It actually does get rid of dead skin. I don’t know how but it does. Maybe due to different labelling laws they do not put the ‘secret ingredient’ on the label? Maybe slightly scary but I can assure you, it does work very well.

  • Lisa A August 5, 2015, 7:08 am

    I stumbled on the product after a friends returning from Asia gave me a literal boxfull of skincare and beauty samples from there. I love Aqua Cure Gel. And if this stuff is made from the rendered fat of unbaptized infants by Satanic cultists, I’d still buy it, because it works. Vanity is a harsh taskmaster, lol. My skin is noticably smoother and silkier, with a better texure. It completely removes any blackheads from the nose and chin area. My slight “crinkles” at my eyes (I’m 45) are softened. And my skin seems to drink up any serums, creams, etc in a very beneficial way when applied after I use this product. I have very oil, acne-prone skin, and use this every other night without irriation. And my husband can’t keep his hands off my soft skin. He says I fee l like a flower petal. 🙂

  • J September 20, 2015, 1:16 am

    I just so happened to notice that my partner uses this exact same product and tried it on myself. Skin feels smoother after using it, not sure if the little balls that form are skin or what not. However, what I’m curious about is why does the product reek of alcohol when there supposedly isnt any alcohol in the ingredients. Is that that “activated hydrogen water” or one of the other ingredients?

    • Randy Schueller September 20, 2015, 4:09 pm

      I suspect it’s the butylene glycol (or maybe the acrylates copolymer.)

  • Elsa September 25, 2015, 6:29 pm

    When the exfoliation process take place, In addition to dead skin cells, the little balls are dirt and other debris, makeup residue, and oils brought up from the pores, and for me could be connected with the perspiration and the level of toxicity that your body is in. Cure Natural Aqua Gel is a fine chemical product but I prefer no chemicals in my body, I use Ancient Exfoliation technique (if you want you can have more information at Google, Face book or Bing ).It uses only water.

  • Pam November 23, 2015, 9:24 am

    glycerin: sugar alcohol – by product of biofuel. dicocodimonium chloride: toxic – microbiocide/preservative/pesticide/disinfectant. steartrimonium bromide: toxic – antistatic agent/detergent sanitizer/disinfectant. This is basically preserved sugar water. Although the aloe and rosemary are probably nice.

  • Julie Lyons January 16, 2016, 9:52 am

    Okay, I was highly suspicious of a product that h as no known chemicals/minerals that could possibly remove the dead skin layers from your face. I bought just a few sample sizes of Cure off Ebay and tried it last night. Got all the gel on my face, started gentling rubbing, nothing for 10-15 seconds, and then suddenly the areas that I am very prone to oil and blackheads started sloughing off dead skin tissue. The tissues was a light tan color, I just kept rubbing and rubbing and more old tissue came off, very similar to the tissue that comes off when you have a sunburn and it peels… My skin was super smooth when finished. I have no idea what chemicals can do this (they must not be listed on the bottle?) But it did indeed work!

  • Julie Lyons January 16, 2016, 2:55 pm

    A follow up. I also decided to use the Cure on my neck, I have two lines on my neck that always look darker, women hate this as it indicates “age” I applied the Cure on my neck and I could not believe all the tan colored material that started to ball up and when I was all finished the lines on my neck were much lighter, I guess removing old skin cells can really brighten up your skin. I also decided to use on a very rough patch of skin on the heal of my foot, normally I have to use a pumice stone in the shower and it still never works that good. Well, the area of my heel that I used the Cure on is now very smooth. I think it would be wise if a chemist does a test on the Cure to make sure of the actual contents…. I am not sure how such benign ingredients can be so effective

  • Sandi April 28, 2016, 11:57 am

    I purchased several samples of this recently, and LOVE it! It minimizes pores, and has definitely helped clear up some acne! Don’t think I’ll purchase the bottle…it’s too expensive for me, but this stuff DOES work!

    • Kira Miftari November 12, 2016, 3:17 pm

      Sandy, where can I purchase the sample, please! TIA;-))

      • julina November 28, 2016, 12:32 pm

        @Kira Miftari – I bought a handful of samples at ebay.

  • julina November 28, 2016, 12:33 pm

    Hi, is there any way to know if this beauty product contains ingredients of animal origin?

    • Randy Schueller November 29, 2016, 7:58 am

      I can’t say for sure. A couple of the ingredients could come from animal or plant sources. Your best best is to check with the company.

  • Kirah December 13, 2016, 9:33 pm

    Is this product safe for teens to use?

  • Xan April 10, 2017, 12:39 am

    I just went on a trip to Japan, and decided to pick this up while I was there. I was pretty skeptical but it seems like it really does work. I tried it on a callus on my heel to test how effectively it would remove the dead skin. After a few seconds of rubbing it on the dead skin started to come off (little grey-ish bits of it). It was surprisingly effective, albeit a bit gross. I would definitely say the product works, but I am a bit hesitant to put it on my face until I have a better understanding of what’s it in and any possible health concern with using it.

  • C July 8, 2017, 10:04 pm

    I’d guess that the polymers are adhesive and stick to anything on the surface of the skin; and when your rub, you’re basically rolling a very gentle glue onto yourself, which picks up the dead skin cells. Could be a similar principle at work to a Biore strip, which again is basically a sticker that pulls off dead cells.

    • Randy Schueller July 10, 2017, 7:09 am

      Rubbing the polymers on skin can certainly pick up some dead skin cells but the polymers used in this product are not adhesives so it wouldn’t work the same way as the Biore strip. (That thing is REALLY sticky!)

  • Christa August 8, 2017, 4:30 pm

    Hello Randy.

    I had my suspicions about how this product works and whether it’s really skin coming off, just the product, or something else. I apologize if you’ve already answered this question as I tried to read though the earlier posts but there are many. As you did mentioned in an earlier post, it seems to be a combination of oil and whatever possible residue is left on the skin, but not actual skin, correct? Do you have a more scientific explanation as to what exactly this product is doing to the skin? That said, how would this be considered a dead skin exfoliant, as advertised? If no skin is actually being removed then that would technically be false-advertising. Is it even good to remove that much oil? On the other hand if the product does not remove dead skin, why does it leave the skin feeling very smooth after use? Any help answering these questions would be appreciated.

    The reality is that there aren’t really any products like this in the United States. Not to appeal to an ad-populum fallacy but if it truly worked, I’d imagine the U.S. to have mimicked it in some form or fashion by now. Additionally, product regulations are less strict in Japan so it would be immensely easier for a bamboozling product to flood the market based on the ‘appearance’ of “dead skin sloughing off” when it’s actually something else “balling up on the face”.

    Thank you.


    • Randy Schueller August 9, 2017, 12:04 pm

      Hi Christa. Like I said, I think the “balling up” is just caused by the acrylic polymer coming out of solution when the water evaporates. As far as the false advertising is concerned, I don’t think so. Pretty much anything you rub on your skin will remove some number of dead skin cells so I’m confident they could support their claims even if the product is not that good as an exfoliant.

      • Bobbie November 5, 2017, 4:29 pm

        Randy. Have you actually tried Cure?

  • Shelley August 10, 2017, 3:45 pm

    After reading the comments, I am relieved to see that people are utilizing their own knowledge and experience vs. Randy’s unmerited opinions about this product; one which produces real results for a lot of folks.

    This article (as well as a few others on the website) leaves me thinking that the beauty portion of this blog is not very well balanced with the brains.

    Also, it is in really poor taste to say, “I’m not sure why you’d want to but you can buy Cure Natural Aqua Gel 250ml – Best selling exfoliator in Japan! …using the link below and you’ll be helping to support the Beauty Brains. In fact, you can buy ANYTHING with our link and it will still help. Thanks!”

    Translation: Hey, if you’re still going to [be dumb enough] purchase this product after reading Randy’s half-a** opinions, please do so through our affiliate link. We like money!

    Ah, Idiocracy…more of a documentary than a movie, these days.

    • Randy Schueller August 10, 2017, 4:00 pm

      I’m sorry if I was overly flippant in my review of this product. I stand by my assessment that most of the visible cue that this product is working is just polymer from the product and not dead skin. That’s not to say the product doesn’t do anything at all – anything you rub on your skin will help remove dead skin cells to some degree.

      You’re free to disagree with anything we say but I don’t think it’s appropriate to take such a nasty tone.

      PS It costs us money to run this website so we do try to recover some of it from advertising.

  • Maya February 27, 2018, 6:32 pm

    This video did an experiment with this gel, and based on the results claims that they are dead skin cells.


    What do you think of this experiment?

    • Perry Romanowski April 3, 2018, 9:22 am

      It’s a good experiment. It’s not surprising to me that the product pulls off skin cells. Most of the blob is probably polymer from the gel but it completely makes sense that it has a small exfoliating effect. It would have been nice if she did a proper exfoliation with a different product (like a scrub) as a positive control.

  • Velvet Monticello May 16, 2018, 1:16 am

    Those are dead skin cells sloughing off.

  • Sarah March 6, 2019, 9:56 am

    This defiantly works I have dry hands so used this on the back of one hand then compared it to the other and all the dry skin was gone. Peter Thomas Roth peeling gel works the same too but this is cheaper and you get more for your money.