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What’s so bewitching about Hidden Magic hairspray?

Do you remember that episode of Bewitched where Sam accidentally shrunk herself to pixie size and the only way she could reverse the spell was to apply lots and lots of hairspray?

Wait a minute, that wasn’t Bewitched, it was this commercial for Hidden Magic hairspray…

Hidden Magic’s claim to fame was the ingredient “Flexinol” which supposedly maintained your style even after brushing. Flexinol may have been the first polymer designed for brush out application but it certainly was not the most successful. Dissatisfied customers soon found out the product had two rather annoying side effects:

First, if you applied it to hair that had been bleached with hydrogen peroxide it turned green. (Wow, it really is magic!)

Second , if you applied it and then went outside it attracted bees. (You can insert your own joke here about beehive hairdo’s.)

Although the product was reformulated without Flexinol the damage was done and Hidden Magic disappeared forever from the shelves.


Comments on this entry are closed.

  • Christina May 30, 2014, 8:29 am

    Who woldnt want hold and a beautiful green quaff?

    Though by today’s standards the special effects are rough, for it’s time there were so many special effects to put forth in just a commercial.

    Great Flashback Friday!

  • Pam June 2, 2014, 10:35 pm

    Is this commercial how the “Procter and Gamble is satanic” rumor got started?
    Thanks for this. I really enjoy the old commercials.

  • Jim September 2, 2018, 8:51 am

    Actually, it was the sunscreen ingredient that caused the green discoloration but, by the time P&G discovered this, word had spread about the product and even a reformulation, new can and new ads (sans ‘Wanda’) touting a “Built-In” conditioner couldn’t save the brand from extinction.