I used to think that today’s 15 second hyper-speed commercials were a sad side effect of our ever decreasing attention spans. But I’ve changed my mind after watching this mini-opus which takes a full minute and a half to explain the color of a bar of soap. Okay, I get it, it’s PINK. It’s really pink. It even smells pink. (Whatever that means.)
Given the extraordinary amount of pinkness that needed to be conveyed, it’s surprising that the narrator managed to slip in a passing mention of the cold cream contained in the soap. Too bad since this is the true beauty science behind Camay. In fact, said cold cream was the basis of a 1959 law suit against the brand which alleged that there wasn’t enough of the emollient (less than 2%) in the soap bar to significantly impact performance. The court ultimately ruled that just by claiming Camay contained cold cream didn’t necessarily mean that the cold cream DID anything for your skin.
By the way, don’t forget that Camay is “the soap for beautiful women.” Women of average appearance had better look else where to satisfy their facial cleansing needs.