Thinkbaby sunscreen is a beauty best seller on Amazon this week. Let’s look at the label to learn why.
For a zinc oxide only sunscreen it’s hard to find fault with this formula. There is, however, one important point to note about the rest of the ingredients – they’re not in the traditional order that you might expect!
If you read ingredient lists you’re probably accustomed to the standard practice of listing ingredients in descending order of concentration. (At until you get below the 1% level, then they can be listed in any order.) But this product takes advantage of a “loophole” that allows the manufacturer to list the ingredients in alphabetical order for Over the Counter drugs (such as sunscreen.) That’s why aloe barbadensis leaf juice is the first ingredient when it’s certainly not used at the highest concentration. I think this listing might lead people to think that the product is more natural than it really is.
Bonus note: oddly enough the formula contains methyl abietate (a pine resin derivative) whose only purpose, as far as I know, is to help make fragrance last longer. I wonder if it’s used here to help cover the base odor or if there’s another use for this ingredient that I’ve never heard of.
Thinkbaby SPF sunscreen ingredients
Active Ingredient: Zinc oxide 20% (non-nano) (Sunscreen). Inactive Ingredients: aloe barbadensis leaf juice, ascorbic acid (vitamin C), capric caprylic triglycerides, cranberry seed oil, dimethicone, hyaluronic acid (made from vegetables), hydrogenated castor oil, jojoba oil, magnesium sulfate (epsom salt), methyl abietate (pine wood resin), papaya, olive oil, polyglycerol-10 laurate (vegetable glycerin), raspberry seed oil, sorbitan stearate (coconut based), sunflower oil, tocopherols …
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