Watermelon and CoQ10 facial cream – look at the label

Watermelon & CoQ10 Facial Cream with Caffeine SPF 20 is certainly a mouthful and it’s one of the beauty best sellers on Amazon. Is it worth $38? Let’s look at the label.

To the skeptical eye of a cosmetic chemist, this product is a bit of mess (at least as it’s portrayed on Amazon.com) Let’s look at some of the more interesting claims for the product then we’ll see what we can learn from the ingredient list.

Claims

• 100% Natural and Organic
• Smooths fine lines and wrinkles
• Protects skin from UVA and UVB
• Contains watermelon which repairs DNA damage by 25%.
• It is also undiluted with water.
• Revolutionary patent pending formula
• Based on pure aloe juices
• Will help brighten and revive your skin.

Ingredients compared to claims

If you dissect the ingredient list (see below) you’ll notice several inconsistent statements that appear to be written to mislead the consumer.

• Aloe gel, which is the first ingredient, primarily consists of water. So how can the product be “undiluted with water?”
• The Aloe gel is “based on “alginate from seaweed and irish moss extract.” How is that “pure aloe juices?” That doesn’t even make sense!
• There’s no active sunscreen listed despite the fact that the product claims to provide an SPF of 20.
• The components of the “Antioxidant Preservative Complex TM” are not listed which is illegal according to US labeling laws.
• There are no oil phase ingredients or emulsifiers listed which means this product can’t be a true moisturizing cream

Watermelon & CoQ10 Facial Cream ingredients

**Aloe Barbadensis (Aloe) Aloe Vera Gel (based on organic alginate from seaweed and Irish moss extract), (Revita10 Super Anti-Aging ComplexTM including: Citrullus Lanatus (Watermelon) Seed Oil, CoQ10, Coffea arabica (Green Coffee) Oil, and Citrullus Lanatus (Watermelon) Seed Extract and Simmondsia chinens (Jojoba) Proteins), Alpha Hydroxy Acids (derived from organic fruit-Lactic, Tartaric, and Citric), Vegetable Glycerin, Vitamin C, Organic Extracts of *Vaccinium myrtillus(Bilberry), *Citrus Medica Limonum (Lemon), *Saccharum Officinarum (Sugar Cane), Acer Saccharinum (Sugar Maple), *Citrus Aurantium Dulcis (Orange), Essential Oils of *Mandarin Red, *Citrus Pectin, Antioxidant Complex PreservativeTM

The Beauty Brains bottom line

If you’re going to spend $38 for 1 ounce of product you should feel confident that the company is providing you with a quality product. Based on the inconsistencies between the claims and the ingredients we’d be very suspicious that this product provides any additional benefit that would justify its cost.

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