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Cosmetic Marketing Tricks – Episode 220

Hello & welcome to the Beauty Brains, a show where real cosmetic chemists answer your beauty product questions and give you an insider’s look at the cosmetic industry. This is episode 220.

Host:  Perry Romanowski

7 Marketing Tricks that are Costing you Money

  1. Natural product nonsense
  2. Clean beauty con
  3. Salon brand secrets
  4. The Pricing Ploy
  5. Advertising antics
  6. Flawed Influencers
  7. Subscription service shenanigans

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Comments on this entry are closed.

  • Jeanne Gavenda May 19, 2020, 12:02 pm

    I’m listening and just heard your comments about Paula Begoun’s company not being trustworthy anymore because she has her own products. This is a specious argument – Beautypedia has never reviewed products based on personal experience but by analyzing ingredients and formulas. There are plenty of brands and products that are not Paula’s Choice that get excellent ratings and I’ve never seen a bad review that wasn’t tied to an ingredient or the formulation (irritating scents or bad formulations, e.g.).

    They also added a section to every review for customer reviews so you can see what actual users say as well. I do look at both – sometimes users will note things about textures and longevity of a product that the Beautypedia team can’t speak to. Those user reviews reference the “expert” review and can be critical – they aren’t censoring anyone.

    FYI, I don’t work for her, don’t know her but I am a customer. I haven’t loved everything I’ve tried but there are a few things I have bought for years and years. I used to read her column in the Washington Post in the early 2000s – she has been doing these critiques of the industry for close to 20 years now and it’s not fair to dismiss her or her team’s knowledge so casually.

    • Perry Romanowski May 22, 2020, 8:51 am

      Thanks for your comments. I didn’t say her company is untrustworthy. Beautypedia gives good information and I use it myself for reference on occasion.
      However, I think now that she has her own product line, her reviews and comments about technology or other people’s products are just not as reliable as they used to be.
      When a person is on the sidelines making judgements about products on the market, they are inherently more reliable than someone who is in the game making judgements about their own products and those of their competitor’s. How many of her own products has she rated poorly? There’s a bias to overrate their own products & underrate a competitor’s. Don’t get me wrong, I’m sure Paula and her team are sincere and they produce fine products. You can be happy to use them. Their opinions about products & technology however, should be looked at with more skepticism now that they have products to sell. They are in the selling business now, not the informing business.